This report analyzes Clutch Shoe Incorporation and presents recommendations to increase sales with an annual marketing plan.
Clutch Shoes are designed to fit all audiences. The company will be an uplifting functional shoe solution for all types of fashion styles. It will be customizable in terms of style, colors, fabrics, themes, and accessories. Consumers of the Clutch Shoe will have the flexibility of having different outlooks of shoes that we will provide and can customize their own shoe at will. You can easily come in the store and have your shoe done within an hour or two depending on the style, you do. This shoe will always come thru in the clutch.
Target Audience
Our target audience is comprised of fashion-conscious, active children, …show more content…
Obtain financing to expand manufacturing and increase distribution.
2. Increase revenue by at least 50 percent each year.
3. Donate at least $70,000 a year to Goodwill, Salvation Army, and United Way.
Nonfinancial Goals
1. Enter new geographic markets, like Mid-West and East Coast.
2. Develop a successful interactive internet site.
3. Develop a community outreach youth program aimed at helping communities.
We strive to achieve a sustainable competitive advantage over our competitors. Clutch will offer a high-quality brand product whose image will be recognizable to its consumers and eventually worldwide. Have a community among the consumers who purchase the product. Finally, develop a reputation among other shoe retailers as a great manufacturer. We believe in forming a strong relationship with our consumers and suppliers; we will have a competitive advantage over our rivals Nike and Jordan.
Additionally, we need to consider the four marketing “P’s” also known as the Marketing Mix product, place/distribution, promotion, and price. The top companies throughout the world have used marketing mix to capture and sell their product across the world.
Product
Clutch Shoe knows it is imperative that we have a clear grasp of what we are selling before it becomes
Clutch Shoes are designed to fit all audiences. The company will be an uplifting functional shoe solution for all types of fashion styles. It will be customizable in terms of style, colors, fabrics, themes, and accessories. Consumers of the Clutch Shoe will have the flexibility of having different outlooks of shoes that we will provide and can customize their own shoe at will. You can easily come in the store and have your shoe done within an hour or two depending on the style, you do. This shoe will always come thru in the clutch.
Target Audience
Our target audience is comprised of fashion-conscious, active children, …show more content…
Obtain financing to expand manufacturing and increase distribution.
2. Increase revenue by at least 50 percent each year.
3. Donate at least $70,000 a year to Goodwill, Salvation Army, and United Way.
Nonfinancial Goals
1. Enter new geographic markets, like Mid-West and East Coast.
2. Develop a successful interactive internet site.
3. Develop a community outreach youth program aimed at helping communities.
We strive to achieve a sustainable competitive advantage over our competitors. Clutch will offer a high-quality brand product whose image will be recognizable to its consumers and eventually worldwide. Have a community among the consumers who purchase the product. Finally, develop a reputation among other shoe retailers as a great manufacturer. We believe in forming a strong relationship with our consumers and suppliers; we will have a competitive advantage over our rivals Nike and Jordan.
Additionally, we need to consider the four marketing “P’s” also known as the Marketing Mix product, place/distribution, promotion, and price. The top companies throughout the world have used marketing mix to capture and sell their product across the world.
Product
Clutch Shoe knows it is imperative that we have a clear grasp of what we are selling before it becomes