SWOT Analysis: The Nike Precool Vest

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The product that was chosen to be brought back to the future would be the Nike PreCool Vest. The Nike PreCool Vest is simply a vest that allows athletes to cool their working muscles down so that they can improve their performance to a better degree. This vest is used to cool down core body temperature so that athletes can compete at a better rate; with the core cooling, athletes can often last 21% longer than without it (NikeNews, 2008).
The vest in general clings to the wearer to maximize its effects to help the athletes. The closer the fit in most cases, the less ice the body needed for it to be cooled down and the lighter the vest was. The inner layer of the vest is filled with water which is frozen and the outer layer is used
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Consumers today want the products that the best athletes in the world use. Just like how everyone bought Jordan shoes so they can be ‘like Mike’. Showing that a product that was once only used by professionals and olympians is now available across the world to every person, will draw a lot of attention and buyers. It would make this product on the market one of the top purchased and viewed.
Weakness: A weakness of this product is the weight. Because it contains frozen water, the vest may be on the heavy side. Depending on how much frozen water you need gives you approximately how much the vest itself would weigh. A way to overcome this would be to get the vest as close as possible to every part of the body. Once the vest touches upon every piece of skin that it can; it can actually reduce the weight of the water since you do not need so much if it is touching more skin. Another weakness is the weather. Athletes who play in winter sports will not benefit from this product for they are already in a cold environment. This takes away a good amount of athletes from purchasing this product. Weather is a major setback when it comes to this product but a way to overcome such a thing would be to set the vest up in the weight rooms or gyms. Once athletes start to work out they give maximal strength in working out, why not use it before a workout so they can give that 150% in the gym? The vest can help in these situations to strengthen the athletes to a better

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