There is no doubt that Fair and Lovely is “doing well” financially according to the author. Controlling 50% - 70% share of the skin whitening market in India, with two closest competitors sharing 16% of the market. The second fastest growing brand out of 63 brands in HLL’s portfolio with a growth rate of 21.5% per year as of 2002 in a market valued at over $200 million in 2006. Ankita Rao equally acknowledged financial benefits in the skin whitening market when she said “the market-which is set to surpass $2 billion in Asia” the same market HLL sell Fair and Lovely and India being the largest market. Hence, we can say and I’ll agree with the author that Fair and Lovely is doing well especially to shareholders.
Is Fair and Lovely doing
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It could also be argue that with all the financial gain Fair and Lovely is experiencing (doing well), HLL is able to create more jobs thereby reducing unemployment in India. Hence, we can say that Fair and Lovely is doing good. However, this good is not altruistic in nature and not the goal HLL set out to achieve in the outset of Fair and Lovely. According to Hammond and Prahalad in the article, they said the street sweeper “has a choice and feels empowered.” Temporary empowerment that comes from continues flow of cash from her pocket and cannot positively impact the life of other Indians around her except her own. This form of empowerment at best creates an illusion and false hope to India girls that fair skin is all a woman needs to succeed. An empowered woman is one who is equipped with right education to develop ideas that will not only benefit her but also impact a society and eventually a country.
One might say Fair and Lovely is currently empowering Indian women through scholarships (corporate social responsibility). However, this is not within the reach of the street sweeper or any girl without access to some form of primary education because of the criteria like basic knowledge of English, must have cleared HSC and must have secured at least 60% marks in 10th and 12th examination.
In conclusion, with financial prosperity and