The Importance Of Stereotypes In The Media

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Register to read the introduction… Many advertisements in these countries promote light skin, and according to Anne Larracas, almost every beauty product in the Phillipines contains something that makes the skin lighter. “We're bombarded with advertisements like that every day. Every beauty product in the Philippines has a lightening aspect. Even lipstick promises to make dark upper lips more pink.” (“The Beauty Industry Promotes Unrealistic Beauty Standards”). A stereotype such as this can make people in Asian countries of darker color feel like they do not belong because they are not the same as everyone else on …show more content…
When stereotyping is presented to society, it can cause people to have closed minds and they will begin to judge people in ways that are inappropriate. Forms of media that are stereotypical stop people from learning the truth about others. For example, if a magazine presents a stereotypical Indian, it can be offensive to Native American people. Society will not know the truth about Native American people, rather they will think of them as simply dark-skinned individuals who wear feathered headdresses on their heads and hold a bow-and-arrow. Stereotypes are limited information and do not express the truth; therefore, when people judge others because of these stereotypes, many people can be hurt. Nobody wants to be judged because of fixed judgment that does not even pertain to …show more content…
They may argue that the stereotypes are intended to be comical and are exaggerated on purpose. They may argue that people should not believe that stereotypes in the media are what define a group in its entirety. For example, in the article “Race and Ethnicity in Entertainment”, Pat Cooper says that “he believes that the "activists" who condemn stereotyping simply need to develop a "sense of humor" about the issue, and stop assuming that one negative portrayal reflects badly on a whole community.” However, what may be funny to some people may not give the same effect to others. Many people may not appreciate the stereotypes depicted in television shows and may become offended by

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