Training For Sales Staff : The Most Important Person Is The Customer
The unorganized retailer may provide informal training to the sales staff, especially with reference to customer relationship, product knowledge, and overall general behavior with the customers. Whenever, the behavior of the staff is inappropriate, the shop owner may suggest for improvement. At the same time, the retailers must rewards the sales staff for their good behavior.
2. Special service policies :
It is a commonplace that most retailers sell not merely merchandise, but merchandise plus service. Hence from a promotional standpoint, in connection with establishing consumer patronage and goodwill, retail shops are faced with problems of service policy.
Unorganized retailers cannot…