The Importance Of Social Networking In Social Media

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In the recent years social networking websites such as Facebook, Twitter and online shopping websites such as ebay.com and amazon.com are gaining popularity. The social media is affordable ad effective tool for the market researchers to gain insight of customer needs, brand impact, target audiences and other such important market research. On an average an individual spends around three hours per day in this virtual world of social media, so social media cannot be ignored as it has become dominant. This online generated data plays very crucial role in functioning of private companies like eBay, Amazon, Facebook, Walmart etc. The huge amount of unstructured data is generated every minute as the social media and the online applications have led …show more content…
NEED OF DATA MINING IN SOCIAL MEDIA People now days can openly share their feeling, thanks to the platform provided by the social media websites and blogs. Social networking websites such as Facebook, Google+ and microblogging services such as twitter are available almost 24x7 which is due to the powerful servers these companies have built to ensure that their users are always connected to each other. These websites and services are basically to share one’s thought and feeling but buried under the chatter nuggets are the chunks of useful and valuable data which if utilised in an efficient manner could prove extremely useful in all …show more content…
If this data is analysed then it can be very helpful for the business decision makers as the data will always provide with some or other information which if use effectively will prove beneficial for any organisation. Social media such as twitter provides real time communications which are available almost 24x7. This is because twitter works on desktop connected to internet or also on mobile interface and also through twitter application. Companies now-a-days are turning towards twitter for marketing their products because it is one of the best platform where all international users are connected to a single node and where a single tweet/message can reach to millions of users in a fraction of second. Twitter and social media like these provides companies various benefits such as instant communication, collaboration, international audience, innovation and so on. Using this platform employees can gain great abundance of knowledge which in turn can help company to gain success and that is the reason that lot of companies are looking for twitter data and dealing with the analysis of this data. The data generated by twitter can also be helpful to track rival companies and rival products. Basically due to the recent advancement in technologies, there has been a tremendous rise in terms of competition and because of the competition

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