Disney Customer Service Essay

825 Words 4 Pages
Customer Care is considered as one of the most important aspects in the business world. The relationship between Employee-Customer helps increase the sales of any business. In this competitive world, one of the most important factors for a business to be successful is to customer satisfaction. Therefore, every business firm comes out with different techniques to attract customers. During this process, some techniques wok out while some techniques fail to fascinate. Disney has always been customer’s favorite. Everyone who visits Disney has always been satisfied by the customer service provided by the company. Because of the positive customer satisfaction, Disney has always been able to achieve its goals. It won’t be fallacious to say business’s …show more content…
How Disney is successful than other business? These are some of the questions that always arise when we talk about Disney. And there is always one answer for those questions and that is “customer satisfaction.” It is believed that Disney has 70% return rate of first-time visitors (Ciotti). This rate includes people of all age. This high rate is impressive in this down economy period where people are saving money rather than going out and spending. In Disney, there is all sort of activities for entertainment. But, activities are not the only reason people visit Disney. One of the key techniques Disney came out to attract people is creating personalized experiences. The experiences include activities like rides, shows, games, and so on. During playing games, one of the visitors said he felt he was fighting with enemies rather than computer controlling everything. This gives people real life experiences. Disney has established a clear vision that embodies customer satisfaction. This means Disney’s mission is focused on their customers as opposed to the company. This will create an atmosphere to focus on customer’s need. They also have provided fact sheet which includes all the experience of visitors. This will provide a good recommendation for new visitors to visit …show more content…
The management team works 24/7 to make Disney environment-friendly zone. Disneyland is notable for what you don’t see-wrappers, gum, or spilled popcorn (Gallo). Despite thousands of people visit Disney every day, management has put full effort to make Disney clean, which is an inspiration for everyone. Disney has also trained every employee about communications. Every activity at Disney operates at a right time. There is no delay despite big crowds. This is also one the key factors to attract the customer. Customer doesn 't have to worry about the delay and late activities. The customer’s comfort level at Disney is very high. Management and employees treat every visitor equally and are there always to help them. They also provide a translator for people who cannot speak English. This is a great way to attract customer because in my experience at Six Flag, they fail to provide this facility for the customer. Disney also takes customer’s feedback seriously and works immediately to solve it. This will make every customer believe they are being taken care. One of the important thing that makes Disney people’ favorite is health facilities it provides. There will be many accidents and injuries. But, Disney provides immediate health care for the customers. Disney always believes that customer health matters the

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