Walt Disney Target Audience

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The Walt Disney Company is one of, if not the most, successful media businesses in the industry. Since Walt Disney created the character Mickey Mouse in 1928, his first successful character, he continued to expand his company. The production of Snow White, Fantasia, Pinocchio, Dumbo, and Bambi from 1937-1942 featured incredible development of animated film. Since then, The Walt Disney Company is one of the most profitable companies in the world, with an income of $45 billion in revenue and $10.7 billion in operating profit this past year.
The Walt Disney Company is the most well known for its movies and theme parks. The company constantly puts out the highest-grossing movies. It took four out of the top five spots for highest-grossing films
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Disney consumers are also typically women about 25-44 years of age, and with families. In regards to their theme parks, a vast majority of visitors are six to twelve years old. However, Disney theme parks have attractions that people of all ages are able to enjoy. Disney’s Television network, Disney Channel, is extremely popular amongst kids ages seven to thirteen. The Disney Channel has a wide variety of shows, which young kids can enjoy on their own or with their families. Disney is extremely successful because they do not have one specific target market, but rather they attract families of all ages. https://infoscout.co/brand/disney The global economic trend is another major factor that has has an impact on how businesses like Disney function and make decisions. In example, the previous global economic crisis absolutely changed Disney’s marketing strategies. This is due to much lower demand globally, primarily in traveling expenses and hotels required to enjoy Disney theme parks. (Grecco, 1999).
The growing availability and increasing advanced technology can lend aid to the innovation of The Walt Disney’s R&D. For example, the technological aspect is also import, especially in the theme park aspect. The extremely high tech features involved in the rides at Disney’s theme parks put an emphasis on the safety features of the ride in its’ entirety. (Greco,

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