In 1988, Dennis Hightower began a reorganization of Disney’s consumer products operation in Europe (DCP-EME). The company’s goal was to reach 20 percent growth every year and Hightower believed that an integration of European operations was necessary to reach this goal (Jick & Peiperl, 2011). From 1988 to 1994, Hightower completely re-designed the operating structure of Disney in Europe to a centralized, integrated structure.
Hightower’s actions from 1988 to 1994 In 1988, Hightower began the reorganization of DCP-EME by centralizing European contract administration and auditing, which eliminated redundancy among the separate European offices, thereby yielding immediate savings (Jick & Peiperl, 2011). His creation of a regional office allowed him to offer common resources, including marketing creative services and licensing, to each of the independent country offices. His next step was to create pan-European licenses for consumer products, which eliminated un-needed licensees and offered a one-size fits all model where all European divisions would use the same product licenses. From then until 1994, Hightower evaluated which aspects of the regional office were not working efficiently, and promptly fixed them, to include replacing European executives who were showing …show more content…
Hightower faced this problem with DCP-EME, but was ultimately able to overcome the many cultural differences his organization faced through his use of transformational leadership. The success of transnational organizations depends on a leaders ability to bring people from different counties and cultures together in the pursuit of a common goal. As Galatians 3:28 (ESV) says, “There is neither Jew nor Greek, there is neither slave nor free, there is no male and female, for you are all one in Christ
Hightower’s actions from 1988 to 1994 In 1988, Hightower began the reorganization of DCP-EME by centralizing European contract administration and auditing, which eliminated redundancy among the separate European offices, thereby yielding immediate savings (Jick & Peiperl, 2011). His creation of a regional office allowed him to offer common resources, including marketing creative services and licensing, to each of the independent country offices. His next step was to create pan-European licenses for consumer products, which eliminated un-needed licensees and offered a one-size fits all model where all European divisions would use the same product licenses. From then until 1994, Hightower evaluated which aspects of the regional office were not working efficiently, and promptly fixed them, to include replacing European executives who were showing …show more content…
Hightower faced this problem with DCP-EME, but was ultimately able to overcome the many cultural differences his organization faced through his use of transformational leadership. The success of transnational organizations depends on a leaders ability to bring people from different counties and cultures together in the pursuit of a common goal. As Galatians 3:28 (ESV) says, “There is neither Jew nor Greek, there is neither slave nor free, there is no male and female, for you are all one in Christ