The Foundation for Biomedical Research is America’s oldest and largest non-profit. Their mission is to educate people about the important role that animal research plays in the search for medical advancements, treatments and cures for people and animals. Through public awareness, video, educational and media campaigns, they hope to achieve their mission. With this advertisement, they hope to make animal testing more widely accepted and not thought of as “controversial.”
“Who would you rather see live?” This is the question posed by the ResearchSaves ad campaign. It was created in 2011 by The Foundation of Biomedical Research (FBR.) The ad depicts a split image. On the left side there is an albino rat that looks frightened and defensive. His tail is standing straight up. It looks as though he’s frozen with …show more content…
The rat’s glaring red eyes pale in comparison to the little girl’s bright, smiling, approachable face. Some of the emotions that come to mind when reading this ad are fear, disgust and worry. The FBR wants people to fear what will happen to their children if they don’t first test products on animals. They want you to worry about what things would be like if they couldn’t do their testing. They want you to feel disgust be showing you a picture of a rat next to a picture of a little girl. All of these emotions that the ad evokes would be the pathos.
On the bottom of the image, the website researchsaves.org can be seen. Upon entering the website, you are greeted with lots of information regarding medical research and testing. You’re also provided with background information on the FBR. They want people to know that without the testing that they do on animals, there won’t be any kind of medical advancements or clues as to how to cures for diseases or how to treat them. The logos of this image is the website that’s located on the
“Who would you rather see live?” This is the question posed by the ResearchSaves ad campaign. It was created in 2011 by The Foundation of Biomedical Research (FBR.) The ad depicts a split image. On the left side there is an albino rat that looks frightened and defensive. His tail is standing straight up. It looks as though he’s frozen with …show more content…
The rat’s glaring red eyes pale in comparison to the little girl’s bright, smiling, approachable face. Some of the emotions that come to mind when reading this ad are fear, disgust and worry. The FBR wants people to fear what will happen to their children if they don’t first test products on animals. They want you to worry about what things would be like if they couldn’t do their testing. They want you to feel disgust be showing you a picture of a rat next to a picture of a little girl. All of these emotions that the ad evokes would be the pathos.
On the bottom of the image, the website researchsaves.org can be seen. Upon entering the website, you are greeted with lots of information regarding medical research and testing. You’re also provided with background information on the FBR. They want people to know that without the testing that they do on animals, there won’t be any kind of medical advancements or clues as to how to cures for diseases or how to treat them. The logos of this image is the website that’s located on the