ASPCA Rhetorical Analysis

For many years in America, different companies have used Aristotle 's three rhetorical appeals. The three different appeals are ethos, logos, and pathos. Pathos refers to the way that the author appeals to the audiences ' emotions. Ethos refers the way that the author builds trust and creditability with the audience. Logos refers to the author 's reasoning and logical evidence. Many of these appeals are seen through the use of an advertisement, a music video, visual arguments, or even pictures of paintings, sculptures, or different forms of art on the internet. These different rhetorical appeals are seen throughout the advertisement that is sponsored by the ASPCA . This is seen in the form of a commercial that is usually advertised on television but can also be found on the internet. The ASPCA video advertisement presents an ethos, logos, and pathos appeal to people trying to obtain a new pet or even help support an animal .
The advertisement uses various methods to capture the audiences ' attention. The advertisement begins by presenting music that creates a somber mood throughout the entirety of the presentation. As the music is playing, facts about how often animals are …show more content…
Pathos is seen in various forms throughout the advertisement. The photos of the different animals that are staying in the shelters are the main appeal to the audience 's emotions. The pictures present the animals in a very depressing way that makes the viewer more inclined to be empathetic towards the animals and creates an overwhelming feeling of anger towards the abusers. Another way that pathos is used in the advertisement is the song, Arms of an Angel by Sarah McLachlan creates a gloomy tone that puts an emphasis on the sad tone that the ASPCA is creating to draw people in. All in all, the pathos appeal is highly achieved through the pictures and the song which help brings emphasis to the emotions of the