The campaign relies on connecting with individuals who have high willingness and ability to think about persuasive information. The campaign doesn’t only provide individuals with facts that need to be though through and understood, they also provide advertisements with a strong message that required the ability to think. Truth is a counter-marketing campaign. One of their goals is to attack tobacco companies through advertisements. Their advertisements places the audience in relevant scenarios, where they have to reconsider their decisions. They are also high in symbolism and in creating the fear factor through their advertisements. Overall, even though some of their advertisements are common sense and easy to understand, most required individuals
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As I have said before, Truth focusses on those who are at risk of initiating tobacco use and lacks support for those individuals who already smoke. For individuals who are already smokers, the belief that it is difficult to change can have a strong influence on their decisions. Improving information about how to quit on the Truth website can help those who smoke learn about the processes of quitting. Another way they might reduce the difficulty belief among smokers, is by creating a section of the website that is reserved for smokers. This way individuals who smoke can feel supported by knowing that they are not alone, which can help further cultivate Truth’s anti-tobacco …show more content…
For frequency, I would give it a 10, because the campaign is constantly updating all their social media accounts as well as their website. They also air commercials on TV and have Truth tours throughout the country. For contrast I would give it a 9, because they are really good in releasing advertisements that are though provoking and stick out, however they also release advertisements that are just words, which doesn’t always evoke the same feelings as an image would. However, they might still capture the audience with just words, so I still consider it
As I have said before, Truth focusses on those who are at risk of initiating tobacco use and lacks support for those individuals who already smoke. For individuals who are already smokers, the belief that it is difficult to change can have a strong influence on their decisions. Improving information about how to quit on the Truth website can help those who smoke learn about the processes of quitting. Another way they might reduce the difficulty belief among smokers, is by creating a section of the website that is reserved for smokers. This way individuals who smoke can feel supported by knowing that they are not alone, which can help further cultivate Truth’s anti-tobacco …show more content…
For frequency, I would give it a 10, because the campaign is constantly updating all their social media accounts as well as their website. They also air commercials on TV and have Truth tours throughout the country. For contrast I would give it a 9, because they are really good in releasing advertisements that are though provoking and stick out, however they also release advertisements that are just words, which doesn’t always evoke the same feelings as an image would. However, they might still capture the audience with just words, so I still consider it