She wears an outfit that makes her look something like a professional athlete, running shoes, bold orange shorts, and a white tank top that has the Apple logo embedded on it (Apple, 0:29-0:43). Her being in contrasting bright colors from the bland grey color of the crowd lets the audience know she is the hero, and that she is going to rescue the people from the control of the ruler. This coloration helps paint the woman in a positive light, that she is no follower, and that she does her own thing despite what others may be doing. This characterization i believe matches what Apple wanted people to think of them as well, that they are different and that they think different.
The advertisements emotional appeal is very successful and believable
The advertisements emotional appeal is very successful and believable