Cigarette Advertisement Analysis

This advertisement is trying to explain the actual cost on cigarettes. It tries to explain that its not just about all the money that goes into it, it 's also about the health risk that effect those who smoke. In this commercial there 's a teenage boy and he lays his ID and the money down on the counter and asks for a pack of menthol. The cashier looks at him devastated and says “that 's not enough”. The boy looks reluctantly, digs in his pockets for pliers, and pulls out one of his teeth, and lays it down of the counter. The cashier then hands him his cigarettes with a disappointed look and says “see ya again.” The organization is The Real Cost and they 're trying to show the health risk involved with smoking. This is an influential way to …show more content…
Almost all commercial that are shown on TV, they are trying to persuade the viewer to buy something. In this commercial it 's the exact opposite. They are trying to influence the viewer into not buying cigarette by using fear and facts. They dramatize one fact about cigarettes causing tooth decay and tooth loss in hopes the fear involved will persuade the viewer. The customer is unable to buy the cigarettes because there “isn 't enough” to cover the cost. They imply that there 's a bigger cost involved other than the money on the counter. The bigger, more personal cost for cigarettes in this case is the mans teeth.
The audience, although it could be anyone, is specifically people that smoke. I get the feeling that this specific commercial is also to teenagers who might want to start smoking. This commercial doesn 't really affect people that don 't smoke or have the urge to smoke. Although this commercial can be hard for everyone to watch it hits those that smoke a little harder. If I smoked and saw this commercial I think I 'd think twice about lighting up my next cigarette. The advertiser ultimately wants the audience to realize the health risk that follow from smoking and hopefully stop