Rhetorical Analysis Of Anti Smoking Quotes

Improved Essays
More than 480,000 people in the United States die from tobacco use and secondhand smoke, which makes it the leading cause of preventable death in our country (American Lung Association). Anti-smoking advertisements are seen everywhere, either it be on the side of the highway or on tv commercials. The purpose of these advertisements are to persuade you to stop smoking or not to smoke, by showing you horrible graphics and facts about tobacco use, which are often ignored especially by the people that do smoke. This advertisement shows a very dark picture of a little girl blowing bubbles out of a bubble blower, but the bubbles are cigarette smoke. In the bottom right corner it also says “You smoke. She smokes. Do not snatch her right to live. Quit smoking for her sake”. The three rhetorical appeals ethos, logos, and pathos are what make up this anti-smoking advertisement, by the drawing and words used to persuade you not to smoke. …show more content…
Whether it be a person who sees this ad and uses tobacco daily, it is there for them to see how you smoking cigarettes can affect the choices their children make. Or it could appeal to a person who does not smoke and sees this advertisement, and does not want to start smoking or can spread the word to others not to smoke, that it has a strong impact on your kids and younger generations. For smokers, anti-smoking ads are something that does not even cross their mind because of their common knowledge on cigarettes. This ad on the other hand is a little different from other anti-smoking advertisements. By using a big dark image of a little girl blowing smoke attracts way more attention to the public, rather than using a typical theme of a anti-smoking ad of a cigarette with some facts, or a cigarette gun pointing at a

Related Documents

  • Improved Essays

    Advertisements are deceiving; cigarette companies use them to target consumers of different social statuses, race, and ages. The majority of the ads portray an image that makes the consumer believe that if they use their product they will look or be as happy as the person shown in the ad. Yet many ads do not show the side effect that their product can have or the effect it can cause on the consumers health. For example in my ad, it tries to convince young adults to buy Newport cigarettes. The ad targets young adults of all races, making them believe that if they smoke Newport cigarettes they will look as healthy, have a good time, and be cool around their friends and peers when in reality it is not true, therefore this ad is ineffective.…

    • 1024 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    This ad is very creative in the message it's attempting to convey. It takes a tobacco companies' advertisements and cleverly uses it to present possible outcomes for smokers, or those that may decide to start smoking. Additionally, it adds subtle additions such as the glasses, which in the original ad suggested a level of coolness for smokers, and the wording of the Surgeon General's message typically attached to a pack of cigarettes. The author uses pathos to induce an emotional reaction, namely fear of cancer, as the overhaul ad suggests. It furthers this reaction with the use of the glasses and Surgeon General's message, suggesting that smoking is not cool, and that smoker's potential is impacted when deciding to smoke.…

    • 295 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    In Steve Craig and Terry Moellinger’s article, ““So Rich, Mild, and Fresh”: A Critical Look at TV Cigarette Commercials, 1948-197,” they address the ways in which television commercials promoted the appeal of cigarette smoking to different groups as well as how cigarette companies responded to the rising fears about smoking-related cancer. To start, following World War II television captured the public’s attention as the next greatest technological advancement. Around the country, not only the average American was investing in the newest fad, but so were cigarette companies who saw the television as their next marketing strategy. It is reported that during cigarette commercials “glory days” the companies had spent millions of dollars.…

    • 901 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertisements have long been a part of marketing since newspapers became the way news got around. They have become a core part of any news, show, and talk show. Every part of an advertisement can have a certain appeal to getting the reader to pay attention. A prime example is the advertisement below where the advertiser used pathos to show that giving a kid a cigar is as much as a common occurrence as eating a piece of meat. Which leads to an increased risk of cancer for kids in an effort to fear parents into being vegan.…

    • 602 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    With the audience mostly consisting of young adults, this ad portrays a normal young man as the main character, encouraging the audience to relate to him. The then shocking scene of him prying out his tooth provokes a sense of alarm in viewers who originally could have easily seen themselves in his position. The association between themselves and forcefully causing themselves pain is shocking to young viewers and compels them to reevaluate their habits. Fear and disgust are some of the most influential emotions that cause individuals to actively make a change in their lives. The cashier’s statement, “see you again,” is another powerful appeal to the audience’s emotions because smokers can relate to the pitiful and constant cycle of tobacco addiction and continuous purchase of more and more…

    • 739 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Analysis Quit

    • 723 Words
    • 3 Pages

    With the alarming amount of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative effects of smoking and endeavor to persuade them to stop smoking. The visual I chose is a commercial engendered by an anti-smoking agency called Quit. The commercial is aimed towards older adults who smoke and have a kid. The commercial shows a mother and a son walking in what seems like a busy airport terminal.…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    It is the type of photo that makes you stop in your tracks, forget about where and who you are for a brief moment, and think. The issue of smoking during pregnancy seems to most of us so immoral that we do not understand why it happens at all. One of the reasons for the issue is that mothers are not fully aware of how smoking can affect their unborn children. With advertisements similar to this one, and raised awareness, hopefully more expecting mothers are finishing their last…

    • 718 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    In the spoof ad i choose was about tobacco, and is it additive. the tone was to worn people that the tobacco industry is miss leading in informing people of dangers of tobacco. The text raises the question how many more deaths do we have to have for tobacco to be outlawed or heavily relegated. the ad showed 6 CEO's from major tobacco company's wanted tobacco user to have blind trust by them just saying tobacco isn't additive. They offer supporting documentation or arguments to why tobacco isn't additive.…

    • 89 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Vintage Camel cigarette advertisements appealed to middle class women and men by luring them in with the idea that smoking was healthy, and resulted in an elevated social status. While implying tobacco soaked in poisonous chemicals was healthy and attractive was irresponsible, to say the least, the big tobacco companies got away with it for several years. So how did Camel convince consumers to overlook the hidden dangers of smoking? Creating a campaign based on appeal, logic, and surveys, compelled consumers to accept misleading information, and contributed to their advertising success. Vintage Camel cigarette advertisements used a variety of rhetorical strategies to successfully build what remains a multi-billion dollar industry today.…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Today, cigarettes are sold with warning labels and clear advertisements of the dangers that come with smoking. In the picture below, a cigarette is pictured to look harmful and rotten. Not many people would want to smoke after seeing an ad like this (Graphic Anti-Smoking Advert Uses Rotting Flesh to Show Dangers of Using Roll-Up Cigarettes). This advertisement is from 2015; whereas an advertisement from earlier years…

    • 1143 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Young adults across the world are faced with the same situations and have to make similar decisions at this point in their lives. It doesn’t really matter where the live, many will be able to relate to the images in this ad. The hall with lockers, the restaurant and the kids at the party are all things people from many cultures can relate and have in common. This is an ad that will be effective and appeal to young adults and teenagers around the world. The tough decisions young adults need to make of whether to smoke or not to smoke is the same in all cultures.…

    • 1040 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Each year there are about 480,000 people who die from smoking and about 41,000 of those deaths are caused by exposure to second hand smoke (CDC). Even with statistics like these, there are people out there that continue to smoke or even consider starting. A person may ask “what pull does cigarette smoking have on society and why do people continue to smoke?” For one thing, cigarette ads, especially back in the day, glamorized the whole concept of smoking. They gave off the idea that a person can become as attractive as a runway model or as popular as a celebrity and they can even receive the attention of the opposite sex just by smoking that specific brand of cigarettes.…

    • 1267 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    According to Truth “5.6 million children alive today will die prematurely of tobacco-related illness”. On this ad they use statistic to grab people attention. “About 106,000 people in the UK die each year due to smoking.” This data supports the ads argument that smoking kills large amount of people. Showing these numbers and statistics makes the audience more intrigued of the truth.…

    • 878 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    I like the simplicity and creativity of this ad and anyone relate to it. I think this ad could be used in middle and high schools when trying are talk to kids about why they shouldn’t smoke. I knew I wanted to analyze anti-smoking advertisement because I absolutely despise cigarettes, and this one really stood out to me the most. Other ads obviously use pathos but don’t have as much logic and solid credibility as this one. Can this ad prevent everyone from smoking?…

    • 1001 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smoking Advertising Essay

    • 1450 Words
    • 6 Pages

    Smoking Ads Through the Years Over the past few hundred years, smoking has been a prominent habit and a huge industry, generating billions of dollars. Now due to change in laws and societal taste, cigarettes and their use of ads to entice buyers have been on the decline. On the other hand, anti-smoking ads have been on the rise. Both of these types of ads, though polar opposite, have used similar tactics to incite change in viewers’ habits, whether it’s to buy their cigarettes, or to quit them altogether.…

    • 1450 Words
    • 6 Pages
    Improved Essays