Unit 4 P4 Business

Improved Essays
Describe the concept of Social Media for Business
In this report, I will be describing the concepts of social media for a chosen business and I will talk about how the social media’s have impacted the business and how it has evolved. Social media will benefit the business in many ways as many people use social media websites. This will allow the business to connect with their customers.

Chosen business (Microsoft)
Microsoft is a large business which operates worldwide. This business offers products and services to their customers which are computer software’s such as Microsoft office and the Windows operating system. They also offer games consoles such as the Xbox and computers and laptops such as the Surface. The business operates online which means that customers are able to buy their products online, they also sell their products in retail stores such as Argos.

Which social media concepts do they use?
Microsoft uses many social media concepts and they do this as they want to make their business more known to people, also they would want to promote the new products and services and they would consider using social media web pages to promote this. The
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They use this to model their products and services, to show people what the product look like in work environments which they were designed for such as the new surface tablet in offices. This is done to attract the people that work in these environments to purchase the products. Microsoft uses Instagram as a marketing tool and has allowed them to attract people to the business. Microsoft also uses Instagram to host competitions, they would do this by posting a photo, they would then ask people to comment in the photo and they would then pick a winner. The business does this to gain more followers on the social page which would benefit the business as they would have more people that are aware of their products and services and they may be interested in buying

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