• ETHOS. The video show that the speaker is credible and knowledgeable when he mentioned that he belongs to the military and has witnessed a lot of accidents due to texting while driving. It can also be considered trustworthy when the speaker said at the end of the video that if there are further questions, they can call the National Highway Traffic Safety.
• LOGOS. The speaker mentioned some statistics regarding car accidents due to texting while driving and of people who lose their lives in those accidents.
• PATHOS. The speaker is persuading the drivers to show concern by thinking about the other people, like the people