Swot Analysis : Swot And Swot Essay

1435 Words Jul 9th, 2015 6 Pages
SWOT Analysis
SWOT analysis is a very good tool to identify internal and external factors effecting an organisation. SWOT stand for Strengths, Weaknesses, Opportunities and Threats. Where Strengths and weaknesses are internal, opportunities and threats are external.

Strengths –
i) Local suppliers – One of the strength of the company is that, the products company is looking for are available locally. So, company don’t have to invest lots of money to import products from outside. ii) Range of Products – Indigenous Produce will be selling farm products like poultry, vegetables and fruits. The products company selling will be fresh and organic, and New Zealanders are interested to buy fresh food products so it will be a good strength for the company. iii) New Graduates – Indigenous produce is planned by new graduates. Their experience might be less but there motivation and energy will be very high. Because to start a new business motivation and high energy is very important.
Weaknesses –
i) Less experience – the people those are going to start the new business are fresher from the university.so, there is a chance that they could have less experience that can cause problems. ii) Reputation – reputation is very important thing to make loyal customers. The planed company will be new, so it will take some time to make reputation. iii) Limited product range – the new planed company will deal in only little type of products like poultry, vegetables and fruits. Sometime people…

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