A SWOT analysis can be defined as a framework that allows managers to integrate insights gained from an internal analysis of the company’s strengths and weaknesses, with those from an analysis of external opportunities and threats (Rothaermel, 117). With this, a SWOT analysis reveals a lot about CMG’s current position in the business environment.
To begin, Chipotle Mexican Grill has some major strengths such as, innovation, quality food, strong management, customer loyalty, eco-friendly, unique store format, and a strong financial position. Innovation is a major strength for the company, which commenced with Steven Ells, Chipotle founder and CEO. Ells, who is considered a major asset of the company, created the restaurant with a focus on serving …show more content…
In the case, it discuses that he implemented low roller menus, which consist of healthy options, smaller portion sizes, vegan and gluten-free friendly items, and a children’s menu. As a result, Chipotle is recognized for satisfying customers by giving them exactly what they want. The company’s quality food at reasonable prices maintains customer loyalty. Another key strength for the company is the fact that its meat is produced at company-owned farm. With this, Chipotle’s food is made with natural ingredients from more sustainable sources than its competition. In addition, the company’s delicious meals are served quickly through an interactive format, otherwise referred to as the burrito assembly line. The format allows customers to customize each order and watch their masterpieces come to life. …show more content…
With this, Chipotle has both direct and indirect competitors. The direct competitions have similar themed chains in the market, while indirect competitors are other popular fast food restaurants. There is also the threat of substitute products, which include other competitors in the restaurant industry such as full service and quick service. To expand, the two major direct competitors are Taco Bell and Qdoba, which both sell Mexican food. Indirect competitors are McDonalds and Yum! Brands, and some substitutes company’s are restaurants such as, Capital Grille and Applebee’s. Overall, there are many restaurants in the food industry that are constantly competing against each other. With this, Chipotle’s must maintain a dominate position in the
To begin, Chipotle Mexican Grill has some major strengths such as, innovation, quality food, strong management, customer loyalty, eco-friendly, unique store format, and a strong financial position. Innovation is a major strength for the company, which commenced with Steven Ells, Chipotle founder and CEO. Ells, who is considered a major asset of the company, created the restaurant with a focus on serving …show more content…
In the case, it discuses that he implemented low roller menus, which consist of healthy options, smaller portion sizes, vegan and gluten-free friendly items, and a children’s menu. As a result, Chipotle is recognized for satisfying customers by giving them exactly what they want. The company’s quality food at reasonable prices maintains customer loyalty. Another key strength for the company is the fact that its meat is produced at company-owned farm. With this, Chipotle’s food is made with natural ingredients from more sustainable sources than its competition. In addition, the company’s delicious meals are served quickly through an interactive format, otherwise referred to as the burrito assembly line. The format allows customers to customize each order and watch their masterpieces come to life. …show more content…
With this, Chipotle has both direct and indirect competitors. The direct competitions have similar themed chains in the market, while indirect competitors are other popular fast food restaurants. There is also the threat of substitute products, which include other competitors in the restaurant industry such as full service and quick service. To expand, the two major direct competitors are Taco Bell and Qdoba, which both sell Mexican food. Indirect competitors are McDonalds and Yum! Brands, and some substitutes company’s are restaurants such as, Capital Grille and Applebee’s. Overall, there are many restaurants in the food industry that are constantly competing against each other. With this, Chipotle’s must maintain a dominate position in the