Marketing Case Study: Dacia Renault

Improved Essays
5.6 Dacia Renault company strategy
The Renault Group is presenting in 118 countries and functioning in five major regions: Europe, Euromed, Russia, Asia, Africa and the Americas. The Renault Group now has more than 129,000 employees, who are working in 139 industrial sites. With regards to the environmental protection, all those industrial sites have ISO 14001 certification. Renault owns three brands: Renault, Samsung and Dacia, the Group design and produce personal vehicles and commercial vehicles. Renault created the Renault-Nissan Alliance in 1999, which is aplatform for technology development, product strategy and sales strategy as well. Renault signed Russian manufacturer Avtovaz a strategic partnership agreement in 2008, which acquired
…show more content…
It is the pole of development of the Renault Group in CEE. Its mission is to produce modern, robust, economic designs and adapted for new markets and expectations, needs and resources of new customers.
Dacia fully benefits from its membership to the Renault Group, relying on the expertise and organization of the parent company at the industrial and commercial level.

SWOT Analysis
SWOT analysis is a comman method to highlights the strengths and weaknesses of the company, the opportunities and threats could presented environment activities. The strengths and the weaknesses present the internal environment of organization, the opportunities and threats are from organization’s external factors. The opportunities stands for the company the challenge and benefits may obtain, the threats come from the external of the organization, it may cause the collapse of the company as well.

SWOT matrix can be indicated in two ways:
-The qualitative way, which could use in small companies; by using the SWOT, the company could establish the strategy.
-The quantitative model, which could carry and bring some scores and result in certain quadrant.The decision maker in the company could use this information to establish strategy partly depend on
…show more content…
The SWOT model in the strategic management could analyze both the internal environment and the external, in order to be aware that if if the company still has competitive on the market. The company must develop systematic exploitation for external information, because it has short, medium or long term significant influence on its future. Company use all of these elements to establish the strategy and plan, in order to have a successful activities on the existing and also exploring potential markets. The company could be determined by SWOT analysis as introvert entity, or as extrovert entity. it has to adapt permanent feedbacks quickly through opening the global environment analysis. This analysis gives the company a status as economic actor. Dacia Renault Company is using SWOT Model in Establishing the Strategy. According to located four quadrants, the external and internal global power settled by the concrete strategies. which are a part of the generic strategies. These strategies start from the quadrant, and also provides the companies a position of market expansion, regards with quadrant IV, the companies which are on the unfavorable market positions, in order to apply SWOT analysis, the company must have a very clear, which means should be highly detailed, and very

Related Documents

  • Improved Essays

    AMD Case Study

    • 978 Words
    • 4 Pages

    AMD has incorporated strategies that integrates IT solutions across all the teams with the help of IT to support efficient and responsive supply chain management. A standard ERP (Enterprise Resource Planning) system, SAP has been adopted. AMD uses hybrid Push-Pull: Batch dynamic production controls. Current supply chain challenges that AMD is facing: • Economic uncertainty due to global presence • Pressures from competition • Sensitive towards cost • Different technical challenges • Strong emerging markets • Environment is now too sensitive The above challenges has led to the below impacts: • Market demand is now volatile • Need to be faster on time to market • Customer requirements are demanding • Development of product cycle needs to be reduced…

    • 978 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Government spending on mechanical research may likewise be a state of enthusiasm for this zone. Innovative components affect Toyota, particularly in light of the fact that it is a mechanical business. This measurement of the PESTEL/PESTLE analysis demonstrate decides the impact of advancements or mechanical patterns. For Toyota's situation, the accompanying are the most striking innovative outside elements in the organization's remote or large scale condition: Rising use of e-commerce, Mobile technology trend and Cybercrime. Toyota has the opportunity to improve its web business capacities or to abuse outcast online business master associations for offers of some of its things, for instance, spare parts.…

    • 1701 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Traditional and contemporary organisations need to be highly competitive in order to survive in today’s aggressive business world. The dynamic marketing environment requires managers to develop different strategies and apply the most appropriate one for the particular establishment. To create a good strategy managers need to understand the nature of the industry and look at the competition. The process of defining the strategy is so important that many companies are requesting professional strategists to tailor a strategic plan for their business. This plan can be a guide to a well-designed strategic management which can help a company in achieving its objectives.…

    • 1562 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Introduction: It is very much essential that an organization is curved by the strategic management plan and process to bring future growth in the business in terms of global market insight and profitability of the specific organization. The systematic and formative analysis of the factors and steps incorporated with the external environment of the organization as well as the internal environment give it a boost to strategize marketing and management plan in easier way. In this case study, the strategic management plan of Mintzberg and Waters evolved out with the insight of specific example and the organization has maintained those process in a dynamic way. Question one Analysis of external environment and its tools and techniques to help the…

    • 1133 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    The director challenge is to create products and services the client values and the method to manufacture and deliver those products and services in manners that are exceptional compared to the competition. So as to solve these challenges, a company has to identify business goals and consider operational subjects based on its recent condition and the factor which influence its financial and operational objectives. Making decision processes are regularly demonstrated by arranged objectives, which in line, will be encouraged by SWOT analysis. The advantages of the SWOT analysis, such as its suitability to solve a kind of business issues, do it a helpful tool to assist some planning (Pahl and Richter ,2007). The first advantage is that relatively simple and basically understand are big benefits of the SWOT analysis.…

    • 1035 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    First, in order to stimulate a positive organizational culture, Target must ensure that all decisions are in association with the mission statements. Second, several external factors have an effect on the choices made within the organization: demographic, economic, technological, political-legal, ecological, and social-cultural factors. To succeed, Target must pay close attention to these factors: determine the target market and its desires; understand economic impacts; use technology as an advantage; make certain that laws and regulations are monitored and followed; support environmental trends; and understand social and cultural differences affecting sales. An understanding of these issues allows for a greater analysis of strengths, weaknesses, opportunities, and threats; which allows Target to exploit strengths and weaknesses, while closely tracking weaknesses and…

    • 812 Words
    • 4 Pages
    Great Essays
  • Great Essays

    GEM Strategy And Co

    • 1060 Words
    • 5 Pages

    Form strategic alliances with key suppliers to enhance the supply chain and increase competitiveness. This strategy for competing in emerging industries is suitable in assisting Gem Strategy and Co. to capture emerging markets, as it is stated in the study that gaining market share in the emerging markets has proven to be a challenge for the company. Since innovation is one of their competitive advantage they can push to perfect technology and apply all of the above discussed approaches so to gain and retain the market share in the emerging markets, as this is an opportunity which was identified by the company for growth. 2.2.3 STRATEGIES FOR INDUSTRY LEADER Hough (2011:199) states that Industry Leaders are concerned with defending or extending their leadership positions. There are three contrasting strategic postures that are open to industry leaders as stated by Hough (2011:199-202), which…

    • 1060 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Case Study Rolls Royce

    • 813 Words
    • 4 Pages

    These criteria defining the main integral part of the service industry. The order qualifiers is the philosophy which Roll Royce follow is make it, sell it and service it. The overall scenario of the business strategy lies on the understanding of complex design to improve performance, technological innovation, cost cutting solutions, and variety of engine models. Q3 Make some recommendation for the operations strategy of Roll Royce to consider in the future? What does company need to do to ensure that the market requirements and organizational capabities remain aligned?…

    • 813 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    SWOT ANALYSIS A SWOT Analysis is an important step in determining a strategic plan. A company, like EZ-Pleeze, needs to understand both internal forces and external forces that can affect the company’s future in the market. Internal forces consist of strengths and weaknesses inside the company. External forces consist of threats and opportunities outside of the company. By studying the external environment, which are threats to the company along with opportunities for the company, a company can make a better decision of how, when and where to enter a market.…

    • 1698 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Late Fall-Bus Case Study

    • 1369 Words
    • 6 Pages

    A company can also alter the strength of these factors to its benefit through its choice of strategy. 3. Describe how “Risk of Entry”, “Bargaining Power of Buyers”, “Bargaining Power of Suppliers”, and industry competition (“Threat of Substitutes”) affect the external threats a company faces. Provide examples of each. Risk of entry: It is the risk involved with the entry of the potential competitors.…

    • 1369 Words
    • 6 Pages
    Improved Essays