Company Name and Its Significance
Company Name: La Marquise
Its significance: La Marquise is the French name for duchess; it means a woman holding a high
hereditary rank, or the wife of a widow of a duke. However, we choose this name because of its
connotation to nobility as our non-alcoholic beverages will be made with noble products and will
distinct themselves from the competitors’ products by its superior quality.
Company Mission Statement and a Rational for its Components
Mission statements are crucial to any enterprise because they are meant to guide the
business activity and ensure that every aspect of the business aligns with its mission. This is very
important as it helps in the decision making process, creates a uniform, …show more content…
La Marquise intends to target family, adults and the children between the aged of 6 - 14 years.
Overview of La Marquise’s Distribution Channels.
Distribution channel is the activities and processes required to move a product from the
producer to the consumer and La Marquise will be distributed through:
- Wholesalers/distributors – They will get the products from La Marquise in large
quantities and will resold them in smaller quantities at a profit to end user.
- Retail / corner stores /supermarkets –They will get the products from wholesalers or
distributors and then sell them to the ultimate end user, the consumers.
- Restaurants/ cafes / bars – They will get the products either from wholesalers or from
retail. It will depend on their buying power. Risks the Business Faces and the Company’s Plan to Mitigate such Risk.
According to Abrams, “every business involves risk. Only the most naïve entrepreneurs
believe their business just can’t fail” (Abrams, 2014). Some of the risks La Marquise faces …show more content…
However,
we intend to reduce those risks by differentiate our products from the competitors and focusing
on our customer services and channels of distribution. Also, we will seek financial support from
potential partners.
SWOT Analysis
SWOT Analysis is a useful technique for understanding our business Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
Company Name: La Marquise
Its significance: La Marquise is the French name for duchess; it means a woman holding a high
hereditary rank, or the wife of a widow of a duke. However, we choose this name because of its
connotation to nobility as our non-alcoholic beverages will be made with noble products and will
distinct themselves from the competitors’ products by its superior quality.
Company Mission Statement and a Rational for its Components
Mission statements are crucial to any enterprise because they are meant to guide the
business activity and ensure that every aspect of the business aligns with its mission. This is very
important as it helps in the decision making process, creates a uniform, …show more content…
La Marquise intends to target family, adults and the children between the aged of 6 - 14 years.
Overview of La Marquise’s Distribution Channels.
Distribution channel is the activities and processes required to move a product from the
producer to the consumer and La Marquise will be distributed through:
- Wholesalers/distributors – They will get the products from La Marquise in large
quantities and will resold them in smaller quantities at a profit to end user.
- Retail / corner stores /supermarkets –They will get the products from wholesalers or
distributors and then sell them to the ultimate end user, the consumers.
- Restaurants/ cafes / bars – They will get the products either from wholesalers or from
retail. It will depend on their buying power. Risks the Business Faces and the Company’s Plan to Mitigate such Risk.
According to Abrams, “every business involves risk. Only the most naïve entrepreneurs
believe their business just can’t fail” (Abrams, 2014). Some of the risks La Marquise faces …show more content…
However,
we intend to reduce those risks by differentiate our products from the competitors and focusing
on our customer services and channels of distribution. Also, we will seek financial support from
potential partners.
SWOT Analysis
SWOT Analysis is a useful technique for understanding our business Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.