Swot Analysis Of Pepsico
Workplace rights are protected and all people are respected.
They work in partnership with others to provide good jobs, world class quality beverages and a healthy environment.
The Pepsi Cola Company started in 1898 in Purchase, New York. It became known as PepsiCo when it merged with Frito Lay in 1965. PepsiCo owned Kentucky Fried Chicken, Pizza Hut, and Taco Bell up until 1997 when they were spun off into Tricon Global Restaurants – which eventually became Yum! Brands, Inc. In 1998 and 2001, PepsiCo purchased Tropicana and Quaker Oats, respectively.
PepsiCo, a global American beverage and snack company, manufactures, markets, and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. PepsiCo also manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana.(Figure_3) In several ways, PepsiCo differs from its competitor, The Coca-Cola Company, having almost three times as many employees. The Pepsi Bottling Group was formed for distribution and bottling.
Figure 3 …show more content…
|They pick a product because they believe that product can express|
| |themselves13. They can relate to someone like themselves through |
| |this product. |
|How they respond to a marketing program? |They respond to something catchy. For example those ads in |
| |magazine are brightly colorful10, the flashy graphics suggest |
| |that teens respond well to that type of ad campaign; in |
| |cyberspace they respond to a space created uniquely for them12. |
| |They also respond well to products on sales.