Media plays a significant role in our daily lives in which it often provides representations or messages of our society based on race, class, and gender. With this assignment, I chose to analyze the commercial ads inhibited during Superbowl 51. One in particular that stood out was a luxurious convertible commercial ad by Alfa Romero.Furthermore, it was easy for me to depict the messages that were reflected or projected within these commercials that simply portrayed stratification. Although there were many ads that I wanted to analyze, I focused on looking for any that portrayed “class” stratas, and this one clearly portrayed what strata they were advertising to; the upper class. As a matter of fact, there were many that I observed in regards
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First and foremost, the type of car it is easily shows what type of person would own a car like that, especially being a European car, containing flamboyant props, and scenery around it helped prove where and who would be driving it around. This helped show the appeal and production was created to show off this car as best as possible. In addition, once the commercial is over as the car is riding along Italy, they provide a catchy phrase at the end along the lines,” so good, it will take your breath away”. In other words, making the assumption that viewers(upper class) would consider purchasing this Alfa Romero convertible will give them a lost for words, not only on the exterior part of the car, but also the interior. Observing this, I had to analyze and deconstruct not only the production behind the commercial, but the workers that construct this luxurious convertible. This a prime example of Conflict Theory ; particularly Bourgeoise and Proletariat. As a result to this car, evidently these workers are possibly receiving low wages to construct such an expensive car that the commodity fetish cannot relate to their work ethic and wages for constructing this car. As well as its the lower class people who are helping on putting this car
First and foremost, the type of car it is easily shows what type of person would own a car like that, especially being a European car, containing flamboyant props, and scenery around it helped prove where and who would be driving it around. This helped show the appeal and production was created to show off this car as best as possible. In addition, once the commercial is over as the car is riding along Italy, they provide a catchy phrase at the end along the lines,” so good, it will take your breath away”. In other words, making the assumption that viewers(upper class) would consider purchasing this Alfa Romero convertible will give them a lost for words, not only on the exterior part of the car, but also the interior. Observing this, I had to analyze and deconstruct not only the production behind the commercial, but the workers that construct this luxurious convertible. This a prime example of Conflict Theory ; particularly Bourgeoise and Proletariat. As a result to this car, evidently these workers are possibly receiving low wages to construct such an expensive car that the commodity fetish cannot relate to their work ethic and wages for constructing this car. As well as its the lower class people who are helping on putting this car