In regards to commodity audiences, an issue that tends to be brought up is whether or not this audience is a necessity for mass media or a hindrance to society. While it may be argued that the advertising to this audience funds the media that we watch; it is also argued that this type of advertising demographic can largely affect certain stereotypes that exist in culture today. Television is something that is not necessarily bought. In order for television shows to continue production advertising companies buy up airtime to advertise their products in hope of gaining a profit. In order to reach the most consumers, especially those that are a little on the wealthy side, advertiser tend to project to the commodity audience. “The notion of the
