Buying a car can be a great, but costly investment. On the dealer’s part, their job is to sell their automobiles best, through positive marketing and persuasive propaganda. The consumer’s goal is to purchase a car that fits their needs and that is within or below budget. Toyota is a reliable, family-oriented automobile brand that appeals to the masses by producing safe, high quality, and affordable cars. These two Toyota ads appeal to a specific group of people by promoting with two visually different advertisements. Although their goal and appeals are similar in several ways, once a closer look is taken, one can easily distinguish the differences. The first ad: 2017 Toyota RAV4, is very eye catching to the average person. A daredevil kayaker
