Golf Advertisement Analysis

Great Essays
First, the history of Volkswagen began in 1904 in Germany when talking about a new way of transportation aside from the railroad started. Adolf Hitler was a fanatic of cars and soon after rising to power in 1934 and during the International Automobile and Motorcycle Exhibition in Berlin Hitler announce his interest on getting involve on the automobile industry. For Hitler automobiles represented “a symbol of national pride and technological prowess” (Kiley, 2002). In contrast, of been only a privilege for wealthy men he believed in the importance of creating a cheap, small car that could be considered “the people’s car” as a way to also give the opportunity to hardworking men to be able to have access to a vehicle. He also saw the importance …show more content…
The goal of most ads is to represent a little story that can describe the idea they want to sell of their product. The idea of having a story is important because if attracts costumers into thinking that they need that exact product in order to achieve the life portray on the ad. The Golf advertisement that was created is trying to target young adults who are trying to be accepted into adulthood. The phrase “Live the life you dream of” makes reference to the fact that most young adults dream about the perfect life, full of glamour and expensive things, especially cars. Furthermore, the color of the car is black because it is a color that usually can be associated with power, mystery, elegance, authority and strength. For example, when thinking of a formal attire most people will think about “black tie” when attending a formal event. Moreover, the background shows a big mansion on the back as a way for consumers to associated the car and the house and think of it as their glamorous future. The main objective of the ad is to portray an image of the ideal life. The goal is to try to sell to the consumer the ideal that if they can dream about the perfect life they can have it and that they can get that life by buying the Golf car. The point of having a male on the ad is a way to target both audiences, females and males. Also, he is appealing to the eye as a way to attract more people into the campaign. The …show more content…
Coming from a dark past with relation to Hitler to getting the universal recognition it has now a days was. Because the first automobiles were a representation of wealth and only a few individuals could afford them, creating an affordable car for everyone was envision by many. After numerous different prototypes the creation of the Volkswagen Beetle made a revolution on the automobile industry. Especially, the fact that Beetle was more affordable and it had an innovative design compare to the already existing automobiles gave the car a good start on the automobile industry. Years later, Volkswagen did it again by creating the Golf which was considered “the second people’s car” and again it came to make a revolution in the Volkswagen industry. The Golf went into a complete different direction from the Beetle. Volkswagen’s new model was different in everything from its external design to the internal design. A big advantage of the Golf was that it came into production when the fuel crisis was occurring giving it an edge over the competitors. Next, the ad was meant to represent a glamorous life that the costumer could associated with the Golf car. The main focus of the ad was the phrase “Live the life you dream of”. In the end, the house, the guy, his tuxedo, the car and even the color of the car were all connected in order to represent the story portray by the phrase. The Golf has

Related Documents

  • Improved Essays

    We see ads everywhere on our phones, on buses, on television, we even hear them on the radio. And I can assure you almost every single one is trying to appeal to a specific audience through rhetorical appeals such as ethos, pathos, and logos; they also use thing such as juxtaposition, camera angles, and lighting to help catch their audiences’ attention. Together we’ll look at how two car ads use humor and their ability for the audiences to relate. We’ll see how car companies like Audi and Hyundai target two different audiences such as parents and teenagers by appealing to ethos and pathos. The first ad we’re going to be looking at was shown during the 2016 Super Bowl by Hyundai.…

    • 1175 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The ad shows the need for aesthetic sensations, the need to achieve, the need for guidance, and the need for affiliation. Throughout the ad, the producers of this product are able to pull out memories of the consumer. By showing many scenes of families grandparents, this can take the consumer back to when they were a kid. Also, the ad displays hard work, and a background song about hard work. These scenes and songs apply to the truck’s motto which is “Silverado Strong.”…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Technology is overcoming our lives. It is tearing us from nature, and it is allowing us freedom to do as we please. Richard Louv does an acceptable job of explaining this in a passage from "Last Child in the Woods." He creates a cocktail of ideas and rhetoric alike to form a well thought out analysis of evolution of technology, mainly one of a car in his, versus the nature that surrounds us and a simpler time at that. Richard Louv begins his passage with a detailed version of advertisement.…

    • 860 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Drunk Driving Commercial

    • 948 Words
    • 4 Pages

    Every 48 seconds a drunk driver causes an accident? This statistic highlights the deadly trend of alcohol related accidents, not only in the United States but worldwide. The advertisements that I have chosen all reflect the same theme, the impact of drunk driving in our society. The advertisements are trying to convey a message that the risk of drunk driving is clearly not worth the ramifications. The cultural context of this advertisement is of view that we have of superheroes.…

    • 948 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    In Jack Solomon’s “Masters of Desire: The Culture of American Advertising”, he discusses the American dream from his perspective. Solomon begins by exposing that advertisers actually “manipulate” and not “persuade” the world, for they show people the false equality in America. He expresses how Americans obtain a demand for status symbols, which portray your social success; thus making advertisers use signs of social distinction to appeal to potential buyers. Solomon then explains how fantasies are involved in advertisements–particularly in McDonalds ads. Other fantasies such as sex, cars, and mechanical nature being better than human nature are used widely among ads.…

    • 184 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The advertisement invokes curiosity and uses sexual innuendos to tempt the viewer into buying the Altoid mints. The words written across the ad,”First time?”, implies two things; firstly that the two people in the ad are both trying Altoids for the first time and a hidden secondary element implying that the couple are attempting their first act of sexual intercourse. The text itself is a deep shade of red, and stands out strongly against the dimmer background of the advertisement, drawing our attention to it. The text also has a white underline to it so as to be calming and more aesthetically pleasing. The color also acts as a counterbalance to the intense red color and depicts the vibrant and pure color of the mints.…

    • 1066 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Henry Ford Impact

    • 823 Words
    • 4 Pages

    Henry Ford’s Impacts on Mobilization A major start of the automobile was Henry Ford. He always wanted to help make a way for the middle class to have some of the luxuries of the upper class. His way was the Ford car. One of Henry’s greatest quotes from the book Who Was Henry Ford stated “To do for the world more than the world does for you-that is success” (Michael Burgan 61). This was Henry’s overall goal in life and he thoroughly finished it by allowing people to become more mobile and therefore bringing change in the American landscape, paving a way for equality by means of letting any person work for him, and giving the key to the doorway of much easier and efficient transportation.…

    • 823 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    He became famous for inventing the first automobile model-T in 1885. This powerful machine was called the Benz Patent- Motorwagen. He had help from Ford Motor Company but everyone only gave Karl the credit of the invention. This became the new start of transportation. Most people didn't trust the idea of a car so nobody bought it.…

    • 376 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Tesla Research Papers

    • 442 Words
    • 2 Pages

    Growing up I’ve always had a strong passion for cars. I spent my days roaming around the neighbourhood trying to figure out which car was the fastest, better looking and used the newest technology. However, I soon discovered my “green” side and decided to look for more efficient and environment-friendly vehicles. To my disappointment, they all had grotesque designs, minor capabilities , and often lacked the most basic features. It was only until recently that I discovered a game changer company.…

    • 442 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Analysis Of Old Spice

    • 1556 Words
    • 7 Pages

    Have you ever wondered after watching a certain commercial how or why the product from the commercial was so memorable that it either made you buy or consider buying the product? If you experienced this you are probably the companies target audience and the commercial was well done. Old Spice is a popular American company that creates male grooming products such as shampoo, deodorant, after shave and shower gel that have been widely used by men in North America. Old Spice’s “I Am the Man Your Man Could Smell Like” campaign became a viral success it accumulated millions of YouTube views and has been played during the super bowl and many other popular television programs. For a commercial to be effective it must clearly inform you of the existence…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Diet Pepsi Ad Analysis

    • 1122 Words
    • 5 Pages

    An effective advertisement works best when it strikes a chord in the needs and desires of the receiving consumer – a connection that can be both intuitive and highly calculated. How to appeal to men vs. women? They respond to different stimuli, absorb different details and make decisions in very different ways. Successful advertising means knowing how to communicate effectively to men and women, realizing their differences. Studying data about how men and women respond and interact with ads is very valuable when developing strategic advertising.…

    • 1122 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The advertisement chosen is part of Ecovia: Stop the Violence campaign to promote safe driving with creative imagery and slogans such as “don’t speed”, “don’t drink and drive”, “overtake with care”, and “don’t text and drive”. Their advertisement depicts an individual being uppercut by a lone fist, and vehicles are painted on the punching fist and the victim’s face. It is implied that the vehicles are colliding with each other. The Ecovia “don’t speed” ad features a women being punched by an arm―presumably belonging to a man.…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Companies are always looking for new, enticing and creative ways to advertise to their target audience in a rapidly changing society. Where companies need to be careful not to arouse controversy with their adverts. I will be looking at how a single company, Budweiser, have adapted their marketing in the last 47 years by comparing two of their adverts. The first advert I will be looking at was published in 1963, it is a single image with a text overlay.…

    • 1267 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays
  • Great Essays

    The ad I selected to analyze was an ad from Nike called “Unlimited You”. The people that are depicted in the ad are children, amateur athletes, pro athletes and anyone who has a dream that may seem unbearable to accomplish. Both male and female are symbolized in this ad. There are very well skillful men and women in this ad that are competing in high competition. There facial expressions in the ad show their competitive side, meaning they have fierce looks.…

    • 1107 Words
    • 5 Pages
    Great Essays