Golf Advertisement Analysis

1824 Words 8 Pages
First, the history of Volkswagen began in 1904 in Germany when talking about a new way of transportation aside from the railroad started. Adolf Hitler was a fanatic of cars and soon after rising to power in 1934 and during the International Automobile and Motorcycle Exhibition in Berlin Hitler announce his interest on getting involve on the automobile industry. For Hitler automobiles represented “a symbol of national pride and technological prowess” (Kiley, 2002). In contrast, of been only a privilege for wealthy men he believed in the importance of creating a cheap, small car that could be considered “the people’s car” as a way to also give the opportunity to hardworking men to be able to have access to a vehicle. He also saw the importance …show more content…
The goal of most ads is to represent a little story that can describe the idea they want to sell of their product. The idea of having a story is important because if attracts costumers into thinking that they need that exact product in order to achieve the life portray on the ad. The Golf advertisement that was created is trying to target young adults who are trying to be accepted into adulthood. The phrase “Live the life you dream of” makes reference to the fact that most young adults dream about the perfect life, full of glamour and expensive things, especially cars. Furthermore, the color of the car is black because it is a color that usually can be associated with power, mystery, elegance, authority and strength. For example, when thinking of a formal attire most people will think about “black tie” when attending a formal event. Moreover, the background shows a big mansion on the back as a way for consumers to associated the car and the house and think of it as their glamorous future. The main objective of the ad is to portray an image of the ideal life. The goal is to try to sell to the consumer the ideal that if they can dream about the perfect life they can have it and that they can get that life by buying the Golf car. The point of having a male on the ad is a way to target both audiences, females and males. Also, he is appealing to the eye as a way to attract more people into the campaign. The …show more content…
Coming from a dark past with relation to Hitler to getting the universal recognition it has now a days was. Because the first automobiles were a representation of wealth and only a few individuals could afford them, creating an affordable car for everyone was envision by many. After numerous different prototypes the creation of the Volkswagen Beetle made a revolution on the automobile industry. Especially, the fact that Beetle was more affordable and it had an innovative design compare to the already existing automobiles gave the car a good start on the automobile industry. Years later, Volkswagen did it again by creating the Golf which was considered “the second people’s car” and again it came to make a revolution in the Volkswagen industry. The Golf went into a complete different direction from the Beetle. Volkswagen’s new model was different in everything from its external design to the internal design. A big advantage of the Golf was that it came into production when the fuel crisis was occurring giving it an edge over the competitors. Next, the ad was meant to represent a glamorous life that the costumer could associated with the Golf car. The main focus of the ad was the phrase “Live the life you dream of”. In the end, the house, the guy, his tuxedo, the car and even the color of the car were all connected in order to represent the story portray by the phrase. The Golf has

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