Starbucks Change in Strategy Paper
Brandon L. Chow
Dr. Darryl Mitry
School of Business & Information Management
October 22, 2008
The following report and presentation is an inside look at Starbucks Corporation’s strategy and how it is currently affecting their sales and the long-term results. This will be accomplished by exploring four concepts of strategic business, the process for crafting a strategy, components of a macro-environment, five forces of competition and a SWOT Analysis. Analyzing the information and making recommendations based on the information gathered will show how Starbucks should keep or change their strategic plans. …show more content…
With a focus on rapid global expansion, Starbucks Coffee Company (NASDAQ: SBUX) announced the realignment of its executive management team and eliminated approximately 600 positions within their organization. The purpose of this realignment is to leverage its strength and experience to make the most of operational resources and bring a seamless, global Starbucks experience to consumer’s world wide.
To remain in business and continue to increase profitability in light of the current weakening economy,