Social Media Marketing Issues And Questions Essay

1939 Words Oct 30th, 2016 8 Pages
Social Media Marketing Issues/Questions to be Solved
The situating explanation needs to show what Armani remains for. Armani needs to demonstrate that it is for the fruitful, energetic young fellows that live extremely dynamic ways of life. Millennials are most pulled in towards organizations with situating explanations that depict how their center qualities adjust to shopper values rather than simply portraying the utilitarian advantages the items have with the customer (Fromm et al. 2015, p. 33). Armani necessities to depict how the estimations of this watch brand will adjust to the estimations of their objective market, as opposed to just portraying the elements of the watch. The situating proclamation needs to say how the watch lines up with the estimations of "I need it quick, and I need it now, I believe my companions more than 'corporate mouth pieces, ' I 'm a social animal both on the web and disconnected, and I can improve the world a place" (Barton et al. 2012, p. 6 - 7). These qualities are what drive Millennials and are at the center of what they have faith in. The situating explanation needs to demonstrate that Armani is proficient, reliable, agreeable, and morally determined.
It is prescribed to just disregard attempting to advertise the new Armani "Naval force Seal Action" watch line as it doesn 't give what Millennial men need. The Nielsen report demonstrates that about portion of every single Millennial me don 't wear watches all the time ("The Men," 2014).…

Related Documents