Social and Ethical Aspects of Advertising and Promotion Essay

778 Words Jun 25th, 2013 4 Pages
Social and Ethical Aspects of Advertising and Promotion
COM/302
Dr. David Castle
May 14, 2012

Social and Ethical Aspects of Advertising and Promotion
Many researchers and people in general question who and what is socially responsible or irresponsible, and what ethically acceptable; there is really no right or wrong answer to this question. As the world changes and technology, consumer behavior, and cultural trends change, so does the answer to the social and ethical aspects of advertising. Not everyone thinks the same as another and therefore different consumers will have different perspectives. Moreover, the changes in society will affect advertising and promotion and it cause it to be affected no matter the consumer behavior. In
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Instead of recognizing this for what it is, they attempt to unload their guilt feelings by holding advertising responsible for their "transgressions"(Sandage, 1972).
Counterargument
The human being has invented everything that will cover their needs. As consequence, they do not have limited to advertisement because is the best way to provide and let know to the people the new products, services, new technology, and how, they will help them to satisfy their needs. Many great ideas from advertisement has changed our lives because we have been informed something we need. For example, some of us are at this university because we saw an ad about it. In addition, we learn about new product and service and we change our main because we know about better deal, better service, or better brand. As humans we have the free will, and all depends how many money we have in our pocket in order to say yes or not to any advertisement. However, these decisions encourage us to work hard and save money to get what we want because we deserved it.

Closing rebuttals – Christy
Advertising Encourages Thoughtless Consumption
Advertising could have a direct relationship with consumption. If potential customers watch the ad and like the product, then it could be said that the customer bought the product based on the advertisement. Some of the factors that influence consumer consumption are the desire, the need, or wanting the particular product or service being advertises. The

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