Services marketing mix: the 7 Ps
• Physical evidence
Persona Services marketing mix:
1. Product: persona sells everything that enhances beauty of both male and female. Persona has separate units for male and female customers: Persona Adams and Persona Beauty Parlor. Along with that Spring Spa and Gym ensures Beauty of face, body and mind. Various services designed and monitored by experts ensure maximum quality. Persona helps flourish natural beauty as well as provides make over opportunity and through Persona Studio, one can frame it. Canvus magazine will help the customers to learn and apply various fashion and beauty concepts. 2. Price: fo Persona applies
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5. People: Persona has well trained and neat and clean workers through its own training institute: persona institute led by experts in the relevant fields. Specialized treatments like hair rebonding and spring spa are always monitored by Thai experts. 6. Process: persona employs a number of managers to make the services process smooth. Separate suggestion and order taking units, then cash counters, membership and promotional offer booth, then unit managers. There are separate units for facial, hair care treatment, party make-up and bridal make- up, quick services (quick facial, hair cut, eye- brow plucking) and the unit managers divides works for the service providers and monitor the quality. 7. Physical Environment: Persona has a air conditioned and well decorated interior for each of its outlets. Each section is decorated with the relevant pictures, certifications of their excellence in services and each employee has uniforms according to his/her position. The interior is neat and clean, the sweepers are always there to sweep any dirt i.e. loose hairs. Soft music is played in the back ground, the Spa center is decorated the most exotically with flowers, music and aroma.
BCG Matrix * Dogs - Dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash. However, dogs are cash traps because of the money tied up in a business that has little