Running Head: FRANCE – SAY “BONJOUR” TO HULU! 1
FRANCE – SAY “BONJOUR” TO HULU! 17
France – Say “Bonjour” to Hulu!
International Marketing
Anthony S. Arion
Emporia State University
Professor Joyce Zhou
Abstract
Currently, French citizens only have access to one Subscription Streaming Video on Demand Service. That service is Netflix. Two years after breaking into the French market, Netflix has shut down their Paris office and moved to the Netherlands. After mixed reviews from Cannes and the French mainstream as well, Netflix executives agree that France was a tougher market than originally thought. Rumors attributed to reliable sources, Amazon is poised to open an office in France for their Prime Video. After …show more content…
It will be viewed as an excellent place to take a break. Give Free Popcorn—make it an experience for future customers.
· Last but not least, instruct the French staff to address all customers concerns, complaints immediately. Have a live person that can converse over the telephone; have people ready to “chat on line.” FOLLOW UP WITH THE CUSTOMERS with a phone call, email, text. If the problem is not resolved within the hour for digital, credit their account for a week of free viewing.
· REFERRAL OFFERS - Give one month free for every referral that signs up and keeps the subscription for six months. This can be entered into the system and it is an excellent way to keep the communication lines open with your customers. First contact—thank you for referring. Every 60 days, make contact that their free month is coming. Customers will actually become one of your best salespeople. They will talk to their referrals and encourage them to
FRANCE – SAY “BONJOUR” TO HULU! 17
France – Say “Bonjour” to Hulu!
International Marketing
Anthony S. Arion
Emporia State University
Professor Joyce Zhou
Abstract
Currently, French citizens only have access to one Subscription Streaming Video on Demand Service. That service is Netflix. Two years after breaking into the French market, Netflix has shut down their Paris office and moved to the Netherlands. After mixed reviews from Cannes and the French mainstream as well, Netflix executives agree that France was a tougher market than originally thought. Rumors attributed to reliable sources, Amazon is poised to open an office in France for their Prime Video. After …show more content…
It will be viewed as an excellent place to take a break. Give Free Popcorn—make it an experience for future customers.
· Last but not least, instruct the French staff to address all customers concerns, complaints immediately. Have a live person that can converse over the telephone; have people ready to “chat on line.” FOLLOW UP WITH THE CUSTOMERS with a phone call, email, text. If the problem is not resolved within the hour for digital, credit their account for a week of free viewing.
· REFERRAL OFFERS - Give one month free for every referral that signs up and keeps the subscription for six months. This can be entered into the system and it is an excellent way to keep the communication lines open with your customers. First contact—thank you for referring. Every 60 days, make contact that their free month is coming. Customers will actually become one of your best salespeople. They will talk to their referrals and encourage them to