Oldtown White Coffee Company Case Study

According to our study, OldTown White Coffee Company is successful mostly because of its business model which is franchising business. This business model had enabled the company to expand its market to most of the hot markets. Franchising business model also enable OldTown White Coffee to collect a certain high amount of loyalties and used it to run for further research and innovation of its business. The business is not only getting benefit in term of profits and loyalties. It also been famous among the field because of the professional training by the franchisor’s training program. A good image had also been form among all over the regional market. Besides that, OldTown White Coffee business also successful from its café outlets, manufacturing …show more content…
This could happen because of the resources are always limited while demand would increase continuously. Therefore, we would suggest that the company to have cooperation with some supplier companies. For example, the logistics company and the resources manufacturers. Any contract done within their business could create a new value of their business and gain the lower cost of their business. Besides that, OldTown White Coffee Company can also redesign its suppliers’ distribution channels in order to shorten the distribution time or cost. All these ways might create a lower cost to the company and then contribute to the competitiveness of the …show more content…
The examples of the competitors are Starbucks, The Coffee Bean, Papparich Café, Tea Leaf and many other cafes. OldTown White Coffee should have a research group whereby they need to explore the new markets in order to get enter earlier than its competitors. In term of place and distribution, Oldtown White Coffee Company needs to expand its market earlier than its competitors such as most of the coffee producers and cafes. For example, there are many new places been developed by the developers in Johor and Melaka, Malaysia. All the company need to do is plan for the market expansion planning faster than the competitors and open up new outlets at the new places which is potentially profitable in future. Last but not least, I would suggest Oldtown White Coffee Company to plan for a drive-thru service for the customer. This is because Old Town White Coffee Café are mainly promoting their white coffee. They seek for people who sit to try their coffee, and secondary promoting their meal. This is mean that not every customer sit for the food but they rest and enjoy a cup of coffee. With a drive thru service, it may attract some people who do not afford to spend their time sitting inside the café to enjoy the coffee. People who are busy also have a chance to enjoy a quick coffee provided by Old Town White