Dominating the field with nearly 400 stores across Canada, whilst at its peak, Second Cup is now facing a lot of issues which are gradually leading towards its downfall.
The rise in competitors over the last few years is one of the main issues that the brand is facing. Brands like Starbucks, Tim Horton’s and McDonald’s have made it impossible for Second Cup to be a monopolistic café.
The emergence of these brands has bagged away both, Second Cup’s customers as well as its sales.
Another issue is the lack of stores and locations for Second Cup. Every block we walk around has a
Starbucks as well as a Tim Horton’s. No person would want to walk an extra five blocks, just to get to a Second Cup coffee when they can buy the same at their nearest
The rise in competitors over the last few years is one of the main issues that the brand is facing. Brands like Starbucks, Tim Horton’s and McDonald’s have made it impossible for Second Cup to be a monopolistic café.
The emergence of these brands has bagged away both, Second Cup’s customers as well as its sales.
Another issue is the lack of stores and locations for Second Cup. Every block we walk around has a
Starbucks as well as a Tim Horton’s. No person would want to walk an extra five blocks, just to get to a Second Cup coffee when they can buy the same at their nearest