Pearl Cup Swot Analysis Paper

One of the biggest strength that the Pearl Cup has is that it stands out from the rest of the neighborhood it resides in. Before opening their doors, the owners of the Pearl Cup “set out tasting coffees from Texas to California and the east coast” according to shop’s website. The owners recognize that in order for their coffee shop to be distinctive, they needed to be different. With that in mind, they developed their own signature drink called “The Pearl Latte.” This latte later won Best Latte in Dallas. The Pearl Cup also pride itself to be a “community anchor that provides a friendly and inviting atmosphere” for its locals to work, study, and hang out in.
With its strengths, Pearl Cup also has its weaknesses. As a relatively new coffee
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dollars in revenue in 2016.” With an increase of disposable income, more and more people are drinking coffee on a daily basis. SBDC Net reported in 2012 a National Coffee Drinking Study from the National Coffee Association that 40% of 18-24 year olds are drinking coffee each day. This number will continue to rise since in most cases, drinking coffee is a habitual aspect of a person’s life when the habit was started in their earlier years. However, in the same SBDC Net article, it was studied that 70 percent of sales are generated from the top 50 coffee shop operators such as Starbucks and Seattle’s Best. This could be troubling for local mom-and-pop coffee shops. However to balance this, these local shops can have create unique flavors and blends that will attract non-conforming millennials who are looking for the next best thing outside of the big mainstream coffee shops.
Target Market
The Pearl Cup Target Market is college students and young adults who makes hourly wages and would want a place to study or hang out. This target market age ranges from 17-33. The coffee shop could also appeal to local college graduates who wants a quiet place to work outside of their house and business. The shop is geared more toward those who are not pressed for time and has the ability to sit down to enjoy their cup of coffee in the cozy atmosphere.
Marketing

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