A00373527
Assumptions
I assume the café is located in Halifax and has trouble establish new customers due to the lack of consumer awareness. I also assume that the café's beverages have a relatively large marginal profit due to the low cost of coffee.
BC #4b Groupon for Broadway Café Groupon is a group buying site with millions of potential consumers. The site informs its users of new deals daily, then provides them with an electronic coupon for a local good or service with up to a 90% reduction.
Utilizing a promotional channel such as Groupon as a marketing tool will provide several benefits. First, it attracts a lot of consumers. Therefore, it the service provides a business the ability to attract new consumers who are looking for
Assumptions
I assume the café is located in Halifax and has trouble establish new customers due to the lack of consumer awareness. I also assume that the café's beverages have a relatively large marginal profit due to the low cost of coffee.
BC #4b Groupon for Broadway Café Groupon is a group buying site with millions of potential consumers. The site informs its users of new deals daily, then provides them with an electronic coupon for a local good or service with up to a 90% reduction.
Utilizing a promotional channel such as Groupon as a marketing tool will provide several benefits. First, it attracts a lot of consumers. Therefore, it the service provides a business the ability to attract new consumers who are looking for