How should Kraft Canada make the brand messaging of Kraft singles interesting to Canadian Millennial moms?
Kraft Canada can make its brand message appealing to the Canadian millennials by associating its brand products to the customers buying decisions and choices. A brand message is an information conveyed through a product or service to a target market. The brand message aligns the company’s product with its mission. Kraft’s mission is to provide excellence with innovative products, high quality, healthy and environmentally safe to Canadian millennial moms.
According to the case, millennial moms are characterized based on their age group (1981 – 2000). They are considered the largest population with a high spending capacity than the other generations. The goal of Kraft singles is to use its branded cheese to compel millennials in …show more content…
Both current and new customers can be engaged when you give them the options to review you, recommend new trends and as the company, you honor their choices. When honoring customer choices, there could be a reward system in the form of competition or a raffle ticket with monthly updates of winners. Another choice is privacy disclosures. When you open your doors to questions, it is important to provide the right answers that can end it then and there, than to have it circle around to bite you from behind. Customers are very attentive to information that seems irrelevant.
Marketing strategy helps companies stream line its focus groups based on the customers psychographic, demographic, behavioral and geographic structures (Kotler, et al., 2016):
• Demographic strategy is a marking tool that targeted similar customers based on their age, income, gender, and socio-economic status. This is also easy to implement and can be combined with other strategies, to cover a niche within the market
Kraft Canada can make its brand message appealing to the Canadian millennials by associating its brand products to the customers buying decisions and choices. A brand message is an information conveyed through a product or service to a target market. The brand message aligns the company’s product with its mission. Kraft’s mission is to provide excellence with innovative products, high quality, healthy and environmentally safe to Canadian millennial moms.
According to the case, millennial moms are characterized based on their age group (1981 – 2000). They are considered the largest population with a high spending capacity than the other generations. The goal of Kraft singles is to use its branded cheese to compel millennials in …show more content…
Both current and new customers can be engaged when you give them the options to review you, recommend new trends and as the company, you honor their choices. When honoring customer choices, there could be a reward system in the form of competition or a raffle ticket with monthly updates of winners. Another choice is privacy disclosures. When you open your doors to questions, it is important to provide the right answers that can end it then and there, than to have it circle around to bite you from behind. Customers are very attentive to information that seems irrelevant.
Marketing strategy helps companies stream line its focus groups based on the customers psychographic, demographic, behavioral and geographic structures (Kotler, et al., 2016):
• Demographic strategy is a marking tool that targeted similar customers based on their age, income, gender, and socio-economic status. This is also easy to implement and can be combined with other strategies, to cover a niche within the market