SNHU Pet Supply Store is launching a highly anticipated new product called “Happy Pals”, an all natural pet food geared towards animal lovers. This new product will contain only fresh, organic, all natural ingredients that are beneficial to the overall health of the animal. SNHU Pet Supply Store has implemented a well formulated marketing strategy that will target certain potential customers.
The SWOT analysis helps to formulte the marketing campaign by identifying, the strengths, weaknesses, opportunities, and threats of the organization. The SWOT analysis addressed major strengths of the SNHU Pet Supply’s launch of a new product. For instance, SNHU Pet Supply already has established itself and grown in the market and posseses the resouces to invest a large amount of capital into launching the product. Although, SNHU Pet Supply doesn’t have a reputation for producing it’s own brand of pet food there is societal shift towards organic food choices, and an increased use of social networks; which is an opportunity to establish an online customer base. Unfortunately, the SWOT analysis forces the company to consider threats and weaknesses. SNHU Pet Supply has to tackle the high cost of production. One way to challenge the high production cost is to refrain from using a third party supplier, and grow the products needed for manufacturing locally. Also, the product will be marketed at a price higher than competitive brands. It’s important to address the health benefits of the product in comparison to cheaper items. The target market segment for Happy Pals would be Parkville, Maryland which is located in Baltimore County. …show more content…
Happy Pals is comfortable marketing to this particular segment because of its diversity. Families, affluent elderly, and married couples without children reside in this segment of Baltimore. A specific target market in this segment is the Upper Middle Age family mix. According to text, an effective marketing campaign addresses each market segment differently. This specific segment watches television so to create brand awareness it would ideal to construct a television advertisement to introduce Happy Pals to the segment. The families in this segment are diverse so advertising a bilingual ad would draw further attention to the brand. Additionally, those who reside in this segment read magazines, prodominately own their own homes, and possess college degrees. (The Neilsen Company, 2014). Happy Pals, all natural Pet Food maketing strategy should be simple yet effective. …show more content…
Applying the 4p’s which are product, price, promotion, and place are essential for the campaign. (Armstrong, G., & Kotler, P, 2015). The product and its slogan which states that Happy Pals, is an all natural pet food that contains only fresh, and organic ingredients is the intended message to the customer. The market price for Happy Pals is higher than average therefore emphasizing the benefits is key. This can be achieved through different market channels, for instance, comparing the Happy Pals brand with a competive product on the online website. Addressing the key benefits of the product and how the ingredients are specific to the pet’s overall health draws attention away from the price. The promotional aspect of the marketing strategy should focus on the channels used to introduce the brand such as, an in-store promotion or an incentive to purchase to the product online. The three main areas of purchase would be in pet supply stores, retailers, and online. To effectively market the product SNHU Pet Supply
The SWOT analysis helps to formulte the marketing campaign by identifying, the strengths, weaknesses, opportunities, and threats of the organization. The SWOT analysis addressed major strengths of the SNHU Pet Supply’s launch of a new product. For instance, SNHU Pet Supply already has established itself and grown in the market and posseses the resouces to invest a large amount of capital into launching the product. Although, SNHU Pet Supply doesn’t have a reputation for producing it’s own brand of pet food there is societal shift towards organic food choices, and an increased use of social networks; which is an opportunity to establish an online customer base. Unfortunately, the SWOT analysis forces the company to consider threats and weaknesses. SNHU Pet Supply has to tackle the high cost of production. One way to challenge the high production cost is to refrain from using a third party supplier, and grow the products needed for manufacturing locally. Also, the product will be marketed at a price higher than competitive brands. It’s important to address the health benefits of the product in comparison to cheaper items. The target market segment for Happy Pals would be Parkville, Maryland which is located in Baltimore County. …show more content…
Happy Pals is comfortable marketing to this particular segment because of its diversity. Families, affluent elderly, and married couples without children reside in this segment of Baltimore. A specific target market in this segment is the Upper Middle Age family mix. According to text, an effective marketing campaign addresses each market segment differently. This specific segment watches television so to create brand awareness it would ideal to construct a television advertisement to introduce Happy Pals to the segment. The families in this segment are diverse so advertising a bilingual ad would draw further attention to the brand. Additionally, those who reside in this segment read magazines, prodominately own their own homes, and possess college degrees. (The Neilsen Company, 2014). Happy Pals, all natural Pet Food maketing strategy should be simple yet effective. …show more content…
Applying the 4p’s which are product, price, promotion, and place are essential for the campaign. (Armstrong, G., & Kotler, P, 2015). The product and its slogan which states that Happy Pals, is an all natural pet food that contains only fresh, and organic ingredients is the intended message to the customer. The market price for Happy Pals is higher than average therefore emphasizing the benefits is key. This can be achieved through different market channels, for instance, comparing the Happy Pals brand with a competive product on the online website. Addressing the key benefits of the product and how the ingredients are specific to the pet’s overall health draws attention away from the price. The promotional aspect of the marketing strategy should focus on the channels used to introduce the brand such as, an in-store promotion or an incentive to purchase to the product online. The three main areas of purchase would be in pet supply stores, retailers, and online. To effectively market the product SNHU Pet Supply