SWOT Analysis Of Happy Pals

Improved Essays
SNHU Pet Supply Store is launching a highly anticipated new product called “Happy Pals”, an all natural pet food geared towards animal lovers. This new product will contain only fresh, organic, all natural ingredients that are beneficial to the overall health of the animal. SNHU Pet Supply Store has implemented a well formulated marketing strategy that will target certain potential customers.
The SWOT analysis helps to formulte the marketing campaign by identifying, the strengths, weaknesses, opportunities, and threats of the organization. The SWOT analysis addressed major strengths of the SNHU Pet Supply’s launch of a new product. For instance, SNHU Pet Supply already has established itself and grown in the market and posseses the resouces
…show more content…
Happy Pals is comfortable marketing to this particular segment because of its diversity. Families, affluent elderly, and married couples without children reside in this segment of Baltimore. A specific target market in this segment is the Upper Middle Age family mix. According to text, an effective marketing campaign addresses each market segment differently. This specific segment watches television so to create brand awareness it would ideal to construct a television advertisement to introduce Happy Pals to the segment. The families in this segment are diverse so advertising a bilingual ad would draw further attention to the brand. Additionally, those who reside in this segment read magazines, prodominately own their own homes, and possess college degrees. (The Neilsen Company, …show more content…
Applying the 4p’s which are product, price, promotion, and place are essential for the campaign. (Armstrong, G., & Kotler, P, 2015). The product and its slogan which states that Happy Pals, is an all natural pet food that contains only fresh, and organic ingredients is the intended message to the customer. The market price for Happy Pals is higher than average therefore emphasizing the benefits is key. This can be achieved through different market channels, for instance, comparing the Happy Pals brand with a competive product on the online website. Addressing the key benefits of the product and how the ingredients are specific to the pet’s overall health draws attention away from the price. The promotional aspect of the marketing strategy should focus on the channels used to introduce the brand such as, an in-store promotion or an incentive to purchase to the product online. The three main areas of purchase would be in pet supply stores, retailers, and

Related Documents

  • Improved Essays

    Swot Analysis Of Beowuff

    • 1117 Words
    • 5 Pages

    Beowuff is an all-natural pet food that will be hitting markets soon. Ensuring the proper target market is focused on will enable great success to occur with this product. Beowuff is the up and coming high end pet food that will keep even the healthiest of pet owners happy by knowing their pet is getting the best possible nutrition in every meal. When we look at a Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix, we can quickly determine what Beowuff has going for it or against it as a new product. Some of the products strengths is that it is an all natural product and is available for both cats and dogs.…

    • 1117 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Direct marketing via opt in email, SHNU can utilize their existing house list for a direct campaign ad announcing Critter Nourish. The house list is less costly since the recipient(s) have already requested their name/email be included to have such information sent to them. Since the existing house list includes vital information such as zip code and type of pet(s), the emails can be tailored to specific households within the given market segment. The promotional email(s) can be personalized with the consumers name and/or pet name giving them information regarding Critter Nourish along with a direct link to the website and a promotion code for a percentage off at check out. The second marketing strategy, in-store promotions.…

    • 1008 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    You may find that locating free natural home made dog food recipes is not easy. Try making a mixture of ground turkey, rice and carrot as your own dog food. Your dog will thank you for it. If you decide to go the commercial route, try and choose a good premium dog food since it contains more energy and protein than an economy brand. Unfortunately not all dog food brands contain high quality and natural ingredients, so always check the label.…

    • 895 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They both make viewers heart’s swell when they see the happy and healthy dog. Both advertisements take an ethical approach as well by making natural and healthy foods for the dogs, instead of using cheap fillers and unhealthy ingredients to make the easiest and fastest benefit for their company like the majority of brands do. Most dog owners want the best for their dogs, and quality food is definitely what is best for them. This could easily persuade viewers to buy their brands of dog…

    • 1338 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Pet Food Swot Analysis

    • 1172 Words
    • 5 Pages

    To take advantage of the current trend to more natural products the SNHU Pet Supply is launching a new all-natural pet food named Wild, By Nature. This introduces an entirely innovative variety of products for SNHU Pet Supply since it is grain free and supports ethically, naturally sourced ingredients. Since this product costs 10% more than the competitors’ products, our product must stand out from the competition with what we can supply that they cannot. By deciding to enter into the natural pet food market, SNHU Pet Food opened itself up to great opportunities but also a few risks. The SWOT analysis developed by our marketing team shows the primary strengths to promote within the marketing strategy are the trusted name of SNHU Pet Supply’s…

    • 1172 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    based, made with recognizable ingredients, and Fliss is proud Down Dog Snacks offers “both great branding and quality ingredients.” In the year or so the newest packaging has been out, Fliss said sales have increased and that the company is getting more recognition, such as on blogs. Zuke’s has also undergone a recent treat packaging redesign to better reflect its brand. “At Zuke’s, we strongly identify with the spirit of outdoor adventure, and we wanted our packaging to better reflect this,” said David Rizzo, Zuke’s director of operations. “From photos featuring local pet lovers and their pups, to a topography map of the Durango mountain area which serves as the bags’ background, every detail of the new design is authentic and further reflects…

    • 952 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    That’s why we’re proud to help you afford the absolute greatest with extraordinary dog food coupons. Do not waste time scouring pet stores and newspaper ads for the very best deals. Just sign up and you’ll discover the right Eukanuba andMilk Bone coupons in no time. Your gracious pet won’t have the ability to thank you in words but you’ll certainly notice a difference in his energy, coat and shiny teeth whenever you feed him Eukanuba dog food. And with the loads of cash you’ll save with all the dog food coupons you discover, you can buy toys, treats or maybe a brand new food bowl.…

    • 1671 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    With Love Swot Analysis

    • 832 Words
    • 4 Pages

    MKT-113: “WITH LOVE!” Final Project Part I Final Submission Bon Vang Southern New Hampshire University The organization is a well-established pet supply company. Who has collaborated closely and has great relationships with many retailers and on-line stores to successfully promote and sell their pet products. With much success and the new generation becoming ever so conscious of promoting a healthy life-style for their pet companions, the organization decided to start a healthy-pet movement! Thus, creating and launching a new pet cuisine-line that’s pure organic, locally sourced, and high quality called “WITH LOVE!” Strengths Weaknesses • 100% Premium Natural Ingredients from local farms. • Additive free and Healthy.…

    • 832 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    “Product placement is a strategy that involves getting ones product, service, or name to appear in a movie, television show, radio program, magazine, newspaper, video game”(Lamb p.311). Kraft Mac and Cheese has recently been involved with the release of the new movie Star Wars. They have done this to reinforce brand awareness and it will actually make favorable attitudes. Kraft Macaroni and Cheese has their company web site. They have designed there website to interacted with the consumers.…

    • 1145 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Simply Scrumptious Smoothies will position its business locations among the unhealthy fast-food industries, attracting the healthy conscious consumer to visit Simply Scrumptious Smoothies. A successful location will require promoting Simply Scrumptious Smoothies products. As The Chartered Institute of Marketing (2009) emphasized “promotion is the way a company communicates what it does and what it can offer customers”(p.5). Simply Scrumptious Smoothies will focus on introducing the products via advertising through various channels including: radio, television, social media, online marketing and sampling of product. Marketing goal for promoting the healthy products offered by Simply Scrumptious Smoothies include sampling the product, offering coupons and discounts, and to have a health conscious local celebrity endorse and promote the product.…

    • 829 Words
    • 4 Pages
    Improved Essays

Related Topics