Ethos …show more content…
Wholesome families are shown enjoying their Snuggies together to paint a positive view on Snuggies. Potential customers can relate to the quality family time shown in the commercial all while Snuggie is sneakily convincing their customers to buy multiple Snuggies instead of just one. Parents are shown enjoying their children’s sporting events while wearing a Snuggie in attendance; they deliberately choose common situations to relate with as many potential customers as possible. These relaxing images can make the customer associate Snuggies with a happy family in their mind; if the family in the commercial loves their Snuggies so much maybe their own family will as well. These common situations allow for maximum potential when trying to reach new customers, and may even convince previous customers to buy another. It is clear how strong emotional appeals, even when using two very different emotions, can greatly help an