SITUATION ANALYSIS
Internal Factors
In the past two decades, more and more food retailers have started growing and appearing across the city of Ottawa and across Canada. From prestigious retailers such as Loblaw’s to small local retailers such as the Rideau Bakery, the food retail industry offers plenty of options for consumers to choose from. This is the case for Capital Buns Bakery, a locally owned food business that offers wholesale, retail and catering. Established in 1988, Capital Buns Bakery has provided many locally restaurants and companies with traditional hot dog, hamburger buns and more over the years. However, their advertising efforts have been minimal since their last big approach to it was 27 years ago. Ever since then, they have remained on the business through their wholesale sales. Even though they are a small business, their customers choose them because of the quality of their products and the experience that makes them …show more content…
They introduced most of the same products that they offer through whole sale which customers can by for a lower price in comparison to other retailers. Their products offer the same traditional taste that have been served and used by restaurants and other business on the Ottawa-Gatineau area with the use of no preservatives on the preparation of all their products. However, their retail experience is fairly new with little presence on food retailer category. Most of their financial assets have been implemented on renovations and expansions for their only store located on the South-Keys area.
Lastly, as part of their recent decision to include retail product services, Capital Buns Bakery does not have an established brand logo, website, creative considerations and more. This represents a huge opportunity for advertising to help create and promote their look as a food retailer, brand personality, and branding
Internal Factors
In the past two decades, more and more food retailers have started growing and appearing across the city of Ottawa and across Canada. From prestigious retailers such as Loblaw’s to small local retailers such as the Rideau Bakery, the food retail industry offers plenty of options for consumers to choose from. This is the case for Capital Buns Bakery, a locally owned food business that offers wholesale, retail and catering. Established in 1988, Capital Buns Bakery has provided many locally restaurants and companies with traditional hot dog, hamburger buns and more over the years. However, their advertising efforts have been minimal since their last big approach to it was 27 years ago. Ever since then, they have remained on the business through their wholesale sales. Even though they are a small business, their customers choose them because of the quality of their products and the experience that makes them …show more content…
They introduced most of the same products that they offer through whole sale which customers can by for a lower price in comparison to other retailers. Their products offer the same traditional taste that have been served and used by restaurants and other business on the Ottawa-Gatineau area with the use of no preservatives on the preparation of all their products. However, their retail experience is fairly new with little presence on food retailer category. Most of their financial assets have been implemented on renovations and expansions for their only store located on the South-Keys area.
Lastly, as part of their recent decision to include retail product services, Capital Buns Bakery does not have an established brand logo, website, creative considerations and more. This represents a huge opportunity for advertising to help create and promote their look as a food retailer, brand personality, and branding