Rhetorical Analysis Of Smoking Cigarettes

Almost 20% of adults in the United States smoke cigarettes which is now the number one cause of death that is simply avoidable. Anti-smoking advertisements are shown throughout our society, broadcasting the harmful effects of smoking through pictures or even commercials. The advertisement I chose is an image in black and white showing a man smoking a cigarette, with the smoke forming a gun pointed at his head with words on the side, “Kill a cigarette, save a life. Yours.”
The advertisement uses all three rhetorical analysis of logos, ethos, and pathos through the image and indirect meaning of it, it portrays a powerful sense of danger while promoting awareness of the deadliness of smoking. The advertisement was made to get a response from its audience, rather they are smokers or non-smokers. In the non-smoking crowd, the picture will either build their dislike of smoking and its negative impacts, or they will be undisturbed since it has no impact on their lives. With the gun being pointed at his head from the cigarette smoke is trying to convince smokers to quit and remind them of the harm they are doing to their bodies. …show more content…
The first rhetorical appeal used in the image is logos, the major statement is that smoking is bad for your health, smoking is normally seen as damaging and negative, unlike in past decades, where smoking was accepted and encouraged. The minor statement is that smoking is equal to pointing a gun at yourself, from the knowledge of what cigarettes do and the gun in the image you can understand the claim of the advertisement which is saying that smoking is