nti-Smoking Advertisement
Does smoking cigarettes mean in a sense that you are slowly digging your own grave? This modern day smoking ad is attempting to stop people, James Twitchell refers to as “Experiencers” in his passage, “What We Are To Advertisers”. The strategy that this anti smoking advertisement is using to prevent consumers from smoking is utilizing, human appeals such as the need for feeling safe, as well as the need to have guidance. Pathos also plays a big role in this advertisement, pathos targets consumers emotions by doing so, ads draw more attention to themselves.
This advertisement is clearly targeting experiencers because experiencers are one of the prime targets that the smoking industry goes for. Who are experiencers you …show more content…
Guidance, Fowles refers to as “The opposite of the need to nurture is the need to be nurtured: to be protected, shielded, guided”(Fowles 6). When you think of guidance you can think of it as a mother figure. Thats kind of what this ad is, The advertisement is using its mother instinct to guide her babies(experincers) away from the dangers of smoking. It's pretty common knowledge that smoking can lead to cancer and lung disease, which evidently means death. Implying that death is at the end of the road for those who wish to give smoke cigarettes a shot is a scary thing to consider, that's why this ad is trying to protect those experiences, by using guidance to prevent unwarranted deaths for experiencers wanting to try something …show more content…
The website PathosEthosLogos.com defines pathos as “the emotional appeal, means to persuade an audience by appealing to their emotions”. The website continues saying that “Authors use pathos to invoke sympathy from an audience; to make the audience feel what what the author wants them to feel.” That's exactly what this advertisement is doing. Emotion in this ad is what gets people's attention, it's what makes people think. Example one of pathos, the setting of this advertisement that is taken place. If you look in the background of this advertisement, at the top of the you will see a grey, gloomy overcast sky. Having an overcast as the background really sets the mood for the ad, it gives this advertisement a sorrowful type of vibe. Next are the crows, one crow is in the tree, the other flying over the funeral. Crows are a symbol of death, and darkness, having them in the advertisement was another great touch for setting the emotion for experincers viewing the advertisement. The tree that the crow is standing on also plays an important role in this advertisement. Notice how the tree has no leaves, when a tree has no leafs that means the leafs have fallen and died. This also is a strong symbol of death. The next example is the priest that is sprinkling holy water and reading a bible verse. With most funerals having somebody who speaks on death is a normal thing. Adding this gives the
Does smoking cigarettes mean in a sense that you are slowly digging your own grave? This modern day smoking ad is attempting to stop people, James Twitchell refers to as “Experiencers” in his passage, “What We Are To Advertisers”. The strategy that this anti smoking advertisement is using to prevent consumers from smoking is utilizing, human appeals such as the need for feeling safe, as well as the need to have guidance. Pathos also plays a big role in this advertisement, pathos targets consumers emotions by doing so, ads draw more attention to themselves.
This advertisement is clearly targeting experiencers because experiencers are one of the prime targets that the smoking industry goes for. Who are experiencers you …show more content…
Guidance, Fowles refers to as “The opposite of the need to nurture is the need to be nurtured: to be protected, shielded, guided”(Fowles 6). When you think of guidance you can think of it as a mother figure. Thats kind of what this ad is, The advertisement is using its mother instinct to guide her babies(experincers) away from the dangers of smoking. It's pretty common knowledge that smoking can lead to cancer and lung disease, which evidently means death. Implying that death is at the end of the road for those who wish to give smoke cigarettes a shot is a scary thing to consider, that's why this ad is trying to protect those experiences, by using guidance to prevent unwarranted deaths for experiencers wanting to try something …show more content…
The website PathosEthosLogos.com defines pathos as “the emotional appeal, means to persuade an audience by appealing to their emotions”. The website continues saying that “Authors use pathos to invoke sympathy from an audience; to make the audience feel what what the author wants them to feel.” That's exactly what this advertisement is doing. Emotion in this ad is what gets people's attention, it's what makes people think. Example one of pathos, the setting of this advertisement that is taken place. If you look in the background of this advertisement, at the top of the you will see a grey, gloomy overcast sky. Having an overcast as the background really sets the mood for the ad, it gives this advertisement a sorrowful type of vibe. Next are the crows, one crow is in the tree, the other flying over the funeral. Crows are a symbol of death, and darkness, having them in the advertisement was another great touch for setting the emotion for experincers viewing the advertisement. The tree that the crow is standing on also plays an important role in this advertisement. Notice how the tree has no leaves, when a tree has no leafs that means the leafs have fallen and died. This also is a strong symbol of death. The next example is the priest that is sprinkling holy water and reading a bible verse. With most funerals having somebody who speaks on death is a normal thing. Adding this gives the