Lack of Rhetoric gets the Point Across
The famous anti-smoking commercial “Tips from Former Smokers” (see Figure 1) was aired by the CDC; an organization that helps to reduce the burden of preventable and chronic diseases. The AD stars Terrie, a former smoker who has been affected terribly by her smoking habit. This commercial aired a few years ago to prevent smoking to take over. The AD takes place in Terrie’s room, which is fairly dark and dull. She is speaking from personal experience about her morning routine. A black screen with a picture of a young Terrie comes out along with subtitles translating what she’s saying. She is then shown covering the hole in her throat to speak (see fig. 1). She follows by saying, “I want to give you some tips about getting ready in the morning.” She puts on her dentures, her wig, and her hands free device. “Now you’re ready for the day.” she says. Due to its incredible way of showing ethos, …show more content…
Normally you would find as least one literary device in most ads, such as an Allusion, or Onomotopia etc. Those are just some ways they would get their point across. Not in this ad. The lack of literary and rhetorical devices really emphasizes the truth of the situation. It shows that smoking isn’t a joke and that this is the truth. The only fact that was mentioned was that Terrie was diagnosed with cancer. They definitely get that point across without beating around the bush. Another fantastic way the logos is shown is how they lack statistics and factual evidence about the effects of smoking. They did this because facts bore people. Plain and simple. If you tell a smoker the statistics behind their addiction, it will go right over their head. Showing the viewer what can happen, rather than telling them, will have a much greater affect. It emphasizes the NON-FICTION of the situation. It is not shown but it’s basically screaming
The famous anti-smoking commercial “Tips from Former Smokers” (see Figure 1) was aired by the CDC; an organization that helps to reduce the burden of preventable and chronic diseases. The AD stars Terrie, a former smoker who has been affected terribly by her smoking habit. This commercial aired a few years ago to prevent smoking to take over. The AD takes place in Terrie’s room, which is fairly dark and dull. She is speaking from personal experience about her morning routine. A black screen with a picture of a young Terrie comes out along with subtitles translating what she’s saying. She is then shown covering the hole in her throat to speak (see fig. 1). She follows by saying, “I want to give you some tips about getting ready in the morning.” She puts on her dentures, her wig, and her hands free device. “Now you’re ready for the day.” she says. Due to its incredible way of showing ethos, …show more content…
Normally you would find as least one literary device in most ads, such as an Allusion, or Onomotopia etc. Those are just some ways they would get their point across. Not in this ad. The lack of literary and rhetorical devices really emphasizes the truth of the situation. It shows that smoking isn’t a joke and that this is the truth. The only fact that was mentioned was that Terrie was diagnosed with cancer. They definitely get that point across without beating around the bush. Another fantastic way the logos is shown is how they lack statistics and factual evidence about the effects of smoking. They did this because facts bore people. Plain and simple. If you tell a smoker the statistics behind their addiction, it will go right over their head. Showing the viewer what can happen, rather than telling them, will have a much greater affect. It emphasizes the NON-FICTION of the situation. It is not shown but it’s basically screaming