American Spirit And Newport Advertisements Analysis

American Spirit and Newport advertisements are everywhere and these ads do more than just sell and provide entertainment they provide a coolness in their ads. These two cigarette ads make their ads image to capture the audience’s attention but to do that the color of their ads need to be bright and lastly, their ads need some kind of slogan or catchy phrase to make the audience want to buy their brand of cigarettes. In the ad of American Spirit cigarettes there are no cigarettes lit or in anybody’s hands or mouths. Actually there are no people even in the ad of American Spirit. Also one of the two boxes of cigarettes is open and there are no cigarettes missing from it so that means that there are no cigarettes lit in this ad. Lastly, on the box of American Spirit cigarettes, not even the Indian on there has the cigarette in its mouth. This ad shows that the cigarettes are not safe and that the company will not even lite the cigarettes. In this ad for American Spirit cigarettes it captures your attention by the enlarged brown table, which the two pack of cigarettes are sitting on. Also with the light green blurred background makes the two bright green enlarged cigarette boxes with a bright red circle on it stand out. The two bright green enlarged boxes are more than likely green to make people think that a lot of green items/things are good such …show more content…
Also this ad has a website and it says newportpleasure.com/payday all in bold. This website makes the cigarettes look more official and the audience will like the cigarettes more because you can win free things. Also this ad has the surgeon general’s warning at the bottom right hand of the page on the green boarder in a white