This advertisement represented about smokers show a central route in which an argument is given to stop that action upon young adults or teenagers. The Central route to persuasion is the case in which people elaborate on a persuasive communication, listening carefully to and thinking about the argument, which occur when people have both the ability and motivation to listen carefully to a communication. This central route to persuasion applies to the advertisement presented about quitting smoking because of the arguments or statistics being presented, those smokers may take into consideration. The advertisement was designed to influence the audience in a way of quitting smoking and presenting that huge label on the man’s big toe stating “Smoking
