Employee satisfaction is created using similar methods as organizational commitment, but has direct impacts on the customer satisfaction. Larson and Sasser determine that employees who are content display the positive behaviors to necessary to serve customers effectively (2000). This ability to serve the customer arises because employees who enjoy their job are more willing to find solutions for the customers since they actually enjoy providing customer service. Moreover, satisfied employees find solutions and manage business accounts more effectively because these employees are invested in serving the customer. For example, a satisfied employee makes the effort to explain the problem to the customer in understandable terms along with solving the issue, instead of simply solving the issue. The additional effort and motivation to make the interaction between the customer and the organization enjoyable is what leads to a successful market oriented
Employee satisfaction is created using similar methods as organizational commitment, but has direct impacts on the customer satisfaction. Larson and Sasser determine that employees who are content display the positive behaviors to necessary to serve customers effectively (2000). This ability to serve the customer arises because employees who enjoy their job are more willing to find solutions for the customers since they actually enjoy providing customer service. Moreover, satisfied employees find solutions and manage business accounts more effectively because these employees are invested in serving the customer. For example, a satisfied employee makes the effort to explain the problem to the customer in understandable terms along with solving the issue, instead of simply solving the issue. The additional effort and motivation to make the interaction between the customer and the organization enjoyable is what leads to a successful market oriented