3. Research Problem
With such intense competition in the service industry sector, the fine performance of the front-line employees is one of the essential elements to compete. However, since 1974 the dissatisfaction voices are kept …show more content…
Research Aim and Objectives
Aim
The aim of the research is to identify the factors that leading to job satisfaction which can help increasing the commitment to the organization.
Objectives
In order to accomplish the general goal, the research was sought to achieve the following objectives:
*To ascertain the factors leading to job satisfaction.
*To examine the factors leading job performance through job satisfaction.
*To analysis how the organization can make a better policy as to improve job satisfaction.
5. The Significant of the Project
The intention of this research is to assist Cathay Pacific Airline having a better understanding of what the front-line employees’ concern and consider as their job satisfaction. With higher job satisfaction, Cathay Pacific Airline can gain the commitment from the employees in return, and formed a win-win …show more content…
Once the lower level needs have been met, human would be motivated by higher level of needs. When this hierarchy implies into job satisfaction, employee’s needs are can be easily pictured and explained. Taking safety as an example, if the organization failed in providing a safe working condition for employees to work, there was no way for employees to commit. Job satisfaction is built from the perspective of need fulfillment (Wolf, 1970).
Herzberg’s Motivation/Hygiene (two factor) Theory (Herzberg, 1959)
Herzberg (1959) is based on Maslow’s theory. Herzberg focused on two factors of needs: Motivators and hygiene factors, which can lead to satisfaction or dissatisfaction. Motivators are closely related with the job itself, which can lead to job satisfaction. Hygiene factors involve the condition and environment of the organization, which can lead to job dissatisfaction. By understanding the influences between motivators and hygiene factors, organization can have better policies practice, so as to prevent job dissatisfaction of employees.
6.2 Job factors which influence job