Project Accomplishments
• Presented with an opportunity to work for the Cossette Advertising Agency to prepare an advertising campaign for reviving Big Mac in Canada within Millennials. The proposal consisted of creative campaign ideas, which incorporated travel and adventure through conducting an intensive marketing research.
• Prepared a Marketing Plan for Red Lobster to revive their business through focusing on various marketing strategies. Strategies included upgraded menu options, promotional meal day, revamping the outdated website and going digital.
• Presented with an opportunity to work for the Cossette Advertising Agency to prepare an advertising campaign for reviving Big Mac in Canada within Millennials. The proposal consisted of creative campaign ideas, which incorporated travel and adventure through conducting an intensive marketing research.
• Prepared a Marketing Plan for Red Lobster to revive their business through focusing on various marketing strategies. Strategies included upgraded menu options, promotional meal day, revamping the outdated website and going digital.