based on the industry analysis and current business strategy for the Cheesecake Factory, there are 3 key strategic marketing initiatives that should be undertaken, which will help improve the business over the next 3 to 5 years. These initiatives cover expanding cheesecake distributions, focusing on healthier alternative menu items and increasing advertising spend and communication.
When it comes to expanding cheesecake distributions, this is a unique and subtle way to remain top of mind with consumers. According to the National, cheesecake represents 20% of their total restaurant sales in the region (UAE proves sweet on The Cheesecake Factory | The National. 2014.). In light of this, the Cheesecake Factory should partner with prominent grocery
When it comes to expanding cheesecake distributions, this is a unique and subtle way to remain top of mind with consumers. According to the National, cheesecake represents 20% of their total restaurant sales in the region (UAE proves sweet on The Cheesecake Factory | The National. 2014.). In light of this, the Cheesecake Factory should partner with prominent grocery