Analysis of the Mac Vs. PC Ad Campaign As computers were first gaining popularity, companies tried to hook customers by using unique marketing tactics. Soon, years went by and technologies continued to progress to a point at which companies spent millions on actively trying to promote their products. In 2006, the company, Apple, established an ad campaign titled Mac vs. PC which quickly grew more admirable by strategically using rhetorical fallacies and genuine story lines. Fans then began noticing the potential Apple had and continued to have throughout that year. The two men within the commercials became the images for the two companies and shaped their representation. Mac vs. PC was an ad campaign that offered products targeted for
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In ad one, logos was demonstrated by Apple being able to speak with another language; therefore, representing the company’s capability to interact through different mediums. The commercial contained comparisons between the two computers to represent how Mac was the only one who could interpret the language. In ad two, the visuals of the injuries of PC along with the urban Mac provided a distinct difference between the two computers. Dan Moren expresses, “The ad spells out the Mac’s advantages in a way that’s both accessible and memorable for the average user” (Analysis: The many faces of Apple advertising: “ Dan Moren.” Macworld.com). The bandages showed an unstable side of PC that is undesirable to consumers while Mac remained strong and unchanged due to the different power chords the computers used. In ad three, the use of a counseling session acted as an analogy to show how the two computers were trying to find common ground to be civil and become unified. Referring to a counselor exhibited the attempted settlement of the arguments of which computer was better. Logos symbolized the proof of what a commercial was trying to imply. Throughout these three ads, they each tried to prove how no matter what the circumstances, Mac would always find a way to beat out …show more content…
Aubrey Schoen Leap states, “One of the main strategies that Apple used in this campaign was the theme of simplicity” (“Get-A-MAC” Campaign Analysis: “Aubrey Schoen Leap.” Site at Penn State). The simple white background with the never changing outfits of the characters drove the consumer’s attention to the pros and cons of the commercial. Also Leap claims, “Another strategy is in every ‘episode’ that they aired; they highlighted a specific problem that PC had” (“Get-A-MAC” Campaign Analysis: “Aubrey Schoen Leap.” Site at Penn State). By highlighting the flaws PC has and then contrasting them to Mac’s strengths provides an insight to make the consumers only see the negatives of PC and the positives of Mac.
The ad campaign gave Apple a reputation that followed the company for many years. After the airing of the campaign, the company’s sales began to increase. The figures represent the growth of the sales and the progression caused by the campaign. The commercials together combine to form an advertisement that individuals would be eager to watch. The campaign’s simplicity and sales come together to show how Apple truly reigns superior not only because they used smart marketing tactics to get consumer’s attention, but also by actually selling technologies consumers continuously came back
In ad one, logos was demonstrated by Apple being able to speak with another language; therefore, representing the company’s capability to interact through different mediums. The commercial contained comparisons between the two computers to represent how Mac was the only one who could interpret the language. In ad two, the visuals of the injuries of PC along with the urban Mac provided a distinct difference between the two computers. Dan Moren expresses, “The ad spells out the Mac’s advantages in a way that’s both accessible and memorable for the average user” (Analysis: The many faces of Apple advertising: “ Dan Moren.” Macworld.com). The bandages showed an unstable side of PC that is undesirable to consumers while Mac remained strong and unchanged due to the different power chords the computers used. In ad three, the use of a counseling session acted as an analogy to show how the two computers were trying to find common ground to be civil and become unified. Referring to a counselor exhibited the attempted settlement of the arguments of which computer was better. Logos symbolized the proof of what a commercial was trying to imply. Throughout these three ads, they each tried to prove how no matter what the circumstances, Mac would always find a way to beat out …show more content…
Aubrey Schoen Leap states, “One of the main strategies that Apple used in this campaign was the theme of simplicity” (“Get-A-MAC” Campaign Analysis: “Aubrey Schoen Leap.” Site at Penn State). The simple white background with the never changing outfits of the characters drove the consumer’s attention to the pros and cons of the commercial. Also Leap claims, “Another strategy is in every ‘episode’ that they aired; they highlighted a specific problem that PC had” (“Get-A-MAC” Campaign Analysis: “Aubrey Schoen Leap.” Site at Penn State). By highlighting the flaws PC has and then contrasting them to Mac’s strengths provides an insight to make the consumers only see the negatives of PC and the positives of Mac.
The ad campaign gave Apple a reputation that followed the company for many years. After the airing of the campaign, the company’s sales began to increase. The figures represent the growth of the sales and the progression caused by the campaign. The commercials together combine to form an advertisement that individuals would be eager to watch. The campaign’s simplicity and sales come together to show how Apple truly reigns superior not only because they used smart marketing tactics to get consumer’s attention, but also by actually selling technologies consumers continuously came back