Buffalo Wild Wings Marketing Plan

Improved Essays
The attraction to Buffalo Wild Wings is similar to many of its other chain restaurants. It offers consistent pricing, tastes, and menu offerings for the many guests who do not want to stray from what is familiar when they go to a local sports bar. Also, some individuals living in certain areas do not have a place where they can go locally to watch sports, other than a chain restaurant. The menu of the restaurant is largely focused on wings, burgers, and other forms of junk food with a strong adolescent appeal. Unlike some other restaurants in the same demographic category, Buffalo Wild Wings has very few healthy menu selections other than some salads (and one of those is a prime rib salad). There are no vegan, yet there are some gluten free

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